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COMM 303 Exam 1 All Answers Correct
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COMM 303 Exam 1 All Answers Correct Gutenberg ️printing press hardware ️the physical equipment related to the technology. Software ️most equipment is now digital in nature and has to have this Organizational infrastructure ️includes all companies involved in producing hardware, soft...

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  • September 25, 2024
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  • 2024/2025
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COMM 303 Exam 1 All Answers Correct
Gutenberg ✔️printing press



hardware ✔️the physical equipment related to the technology.



Software ✔️most equipment is now digital in nature and has to have this



Organizational infrastructure ✔️includes all companies involved in producing hardware, software, and
content



Enabling factors ✔️Help make a technology possible in the 1st place.



limiting factors ✔️Create barriers to the adoption or impacts of a technology



Motivating factors ✔️Provide a reason for the adoption of a technology.



Inhibiting factors ✔️Provide a disincentive for adoption or use of a communication technology.



most important piece of the ecosystem ✔️Individuals



The Medium is the Message" - Mashall McLuhan ✔️content does not matter, it is how it is being
conveyed



Technological determinism ✔️we are what we are bc of technology



What did Everett Rogers say about technological determinism? ✔️CommTech is "neutral"

-tech is important but other factors also shape society

-cant assume its negative or positive

, -people create hardware/software/content, and people(and institutions) determine whether tech will
be positive or negative



commtech began mass communication of mass audiences ✔️Printing press



1st time talking to a mass audience ✔️radio



started talking to a mass audience with visuals ✔️TV



started talking globally ✔️satellite



How was radio developed? Who is considered the "Father of radio"? ✔️"Ameturs" developed radio

-Guglielmo Marconi with the Marconi Radio Company was at the forefront of radio



radio uses before its spread ✔️WWI Great Britain used it to plan attacks



Invented FM radio. His inventions allowed mass production of radio ✔️Howard Armstrong



Once radio moved to the masses, what was the 1st legal licensed station in the US? ✔️KDKA Pittsburgh



Analog ✔️copy of an original audio signal/waveform



digital ✔️Info converted to 0s and 1s bits, codec (MP3)



What happened with Digital Rights Management (DRM) tech? ✔️-limit or inhibit transfer of
copyrighted files

-built into tech



How has campus enforced DMCA? ✔️Higher ed opportunity act

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