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Comm 303 Test 1 All Answers Correct

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Comm 303 Test 1 All Answers Correct What is comm tech? ️the hardware equipment, organizational structures and social values by which individuals collect, process, and exchange info with other individuals nielson ️largest research company in the world PEW ️independent opinion research ...

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  • September 25, 2024
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  • 2024/2025
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Comm 303 Test 1 All Answers Correct
What is comm tech? ✔️the hardware equipment, organizational structures and social values by which
individuals collect, process, and exchange info with other individuals



nielson ✔️largest research company in the world



PEW ✔️independent opinion research group that studies attitudes towards press, politics, and public
policy issues



most owned comm tech? ✔️radio



how comm tech impacts life? ✔️connect, inform, convenience, options, productivity



disadvantages of comm techs ✔️complexity, dependence, privacy



Rogers ramifications of comm techs ✔️"extend human senses, window to the world"



CommTech ecosystem (circle) ✔️social systems, organizational infrastructures, hardware software
content, individual users



enabling ✔️help make technology possible in the 1st place



limiting ✔️block spread or adoption of technology



motivating ✔️give us reason/incentive to adopt another tech



inhibiting ✔️provide disincentive to adopt another tech

, difference btwn limit and inhibit ✔️limit- blocks totally, inhibit- slows things down



why use comm tech? ✔️satisfies informational, relational, persuasive, entertainment goals



technological determinism ✔️extreme viewpoint- think tech is a major force, primary mover in history,
pessimistic af



Marshall McLuhan ✔️the medium is the message, comm tech brings cultural change, channels more
important than messages



Everett rogers on tech determinism ✔️tech is important, but other factors also shape society



printing press ✔️1450, Guttenberg, A mechanical device for transferring text or graphics from a
woodblock or type to paper using ink. Presses using movable type first appeared in Europe, sparked 600
years of industry revolution



Publick Occurrences Both Foreign and Domestick ✔️America's first newspaper (1690)



Saturday Evening Post ✔️The first general interest magazine, longest running, costly to produce and
circulate



Stephen Daye ✔️Printed the first colonial book, The Whole Book of Psalms



Linotype machine ✔️1880s, a typesetting machine operated from a keyboard that casts an entire line
as a single slug of metal



Alexander Graham Bell ✔️1876- Invented the telephone



first switching office (telephones) ✔️1887

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