Exam (elaborations)

MNM2604 ASSESSMENT 3 SEMESTER 2 2024 (A+ SOLUTIONS)Sizakele runs a catering company and has decided to change how her business does business with customers. This is an example of…innovation. a. business model  b. product c. customer model d. process

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Course
Business-to-Business Marketing (MNM2604)

Institution
University Of South Africa (Unisa)

MNM2604 ASSESSMENT 3 SEMESTER 2 2024 Sizakele runs a catering company and has decided to change how her business does business with customers. This is an example of…innovation. a. business model  b. product c. customer model d. process

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Uploaded on September 28, 2024
Number of pages 49
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Type Exam (elaborations)
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business to business marketing mnm2604

Institution
University of South Africa (Unisa)
Course
Business-to-Business Marketing (MNM2604)

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Education is the most powerful weapon which you can use to change the world

, MNM2604-24-S2  Assessment 3

QUIZ

Started on Saturday, 28 September 2024, 4:06 PM
State Finished
Completed on Saturday, 28 September 2024, 4:25 PM
Time taken 18 mins 56 secs
Grade 20 out of 20 (100%)

Question 1

Correct

Mark 1 out of 1

Sizakele runs a catering company and has decided to change how her business
does business with customers. This is an example of…innovation.

a. business model 

b. product

c. customer model

d. process

Your answer is correct.
Option C is correct because Sizakele has adopted business model innovation,
which allows for changes to the way that an organization does its business.

Refer to Page 73 in the study guide.

The correct answer is:
business model

, Question 2

Correct

Mark 1 out of 1

Bakubung is a food manufacturing company. The company wants to conduct
research on consumers who are health conscious. It has commissioned
research where a group of consumers will be interviewed to explore the type of
food that they prefer for purposes of keeping healthy. This is an example of …

a. qualitative research. 

b. quantitative research.

c. mixed method research.

d. analytical research.

Your answer is correct.

The correct answer is “qualitative research”, which entails exploring issues and
understanding underlying reasons and motivations. The aim of such research is
to explain a current situation. “Quantitative research” is incorrect; the purpose of
this type of research is to establish relationships between variables in the
research population or a representative sample of the population by means of
statistical analysis. “Mixed method research” is incorrect; this type of research
involves the use of more than one method of collection, analysis, interpretation
and reporting of data. It is a combination of qualitative and quantitative
research. “Analytical research” is incorrect; it is part of the research design. The
answer can be found on page 74 of the prescribed book.

The correct answer is:

qualitative research.

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Exam (elaborations)

MNM2604 ASSESSMENT 3 SEMESTER 2 2024 (A+ SOLUTIONS)Sizakele runs a catering company and has decided to change how her business does business with customers. This is an example of…innovation. a. business model  b. product c. customer model d. process

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