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STRATEGIC MARKETING FINAL EXAM REVIEW Q&A VERIFIED
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Having the product available at the right time and location is which part of the marketing mix? - CORRECTANSWER Place The group of potential buyers is a: - CORRECTANSWER market The person who uses the product is the: - CORRECTANSWER Consumer. Informing, persuading a...

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  • September 29, 2024
  • 52
  • 2024/2025
  • Exam (elaborations)
  • Questions & answers

Subjects

  • strategic marketing final
  • marketing final exam
  • strategic marketing final exam review q
  • strategic marketing final exam review q

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  • STRATEGIC MRKETING
  • STRATEGIC MRKETING

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STRATEGIC MARKETING FINAL EXAM REVIEW 2024-2025
Q&A VERIFIED
Having the product available at the right time and location is which part of the marketing mix? -
CORRECTANSWER Place



The group of potential buyers is a: - CORRECTANSWER market



The person who uses the product is the: - CORRECTANSWER Consumer.



Informing, persuading and reminding customers about a good or service is which part of the
marketing mix? - CORRECTANSWER Promotion



Products that are not necessities but are simply desired by the consumer are: -
CORRECTANSWER wants.



Intangible items that satisfy customer's needs and wants are: - CORRECTANSWER services.



Foster's Grill is a new restaurant that specializes in made-to-order hamburgers. Before the
restaurant opened, it

researched other nearby restaurants, its competitors, to ensure it was offering something unique.
This is an

example of which marketing philosophy orientation? - CORRECTANSWER market



Polka Dots, a local boutique, wants to offer a new service to its customers. It has equipment to
personalize small

,STRATEGIC MARKETING FINAL EXAM REVIEW 2024-2025
Q&A VERIFIED
gifts and wants to expand to personalize clothing as well. This is an example of which marketing
philosophy

orientation? - CORRECTANSWER production



KitchenAid is presenting a program called "Cook for the Cure" that encourages women to host
breast cancer

awareness parties while sharing new recipes. From these parties, millions of dollars have been
raised for the

Susan G. Komen foundation. This is an example of which marketing philosophy orientation? -
CORRECTANSWER societal marketing



McAllisters Deli determined it would like to increase revenues by 13% over the next 18 months.
This is example

of which element of a strategic marketing plan? - CORRECTANSWER Marketing objectives



XM and Sirius, two satellite radio providers, decided they would like to merge operations. They
notify the proper

agencies of this proposal. This can BEST be classified as which factor that impacts the external
marketing

environment? - CORRECTANSWER Political and legal



Home Depot promotes and financially supports Habitat for Humanity, a non-profit homebuilding
effort that

,STRATEGIC MARKETING FINAL EXAM REVIEW 2024-2025
Q&A VERIFIED
provides homes for those in need. This is an example of which form of social responsibility? -
CORRECTANSWER Philanthropical



Alan changed jobs three times in the last six years. Each time, he relocated to another state. He can
BEST be

classified as which factor that impacts the external marketing environment? - CORRECTANSWER
Demographic



Recently, several companies have been required to recall products due to the risk of lead paint.
This is BEST

classified as which factor that impacts the external marketing environment? - CORRECTANSWER
Political and legal



Anna owns a medical supply company. One of her major clients overpaid its bill, and Anna decided
to notify it and

refund the money. This is an example of which form of social responsibility? - CORRECTANSWER
Ethical



Andrew works for a local, small, start-up business and only earns $12,000 a year. This is BEST
classified as

which factor that impacts the external marketing environment? - CORRECTANSWER Economic



Target collects information at its corporate office about customer returns, names, addresses, and
other contact

, STRATEGIC MARKETING FINAL EXAM REVIEW 2024-2025
Q&A VERIFIED
information. This is an example of which stage in the Customer Relationship Management cycle? -
CORRECTANSWER Storing and integrating customer data using information technology



A magazine publisher collects information about a customer's opinions and religion when the
customer visits the

company website and subscribes to a free email newsletter. This is an example of which stage in
the Customer

Relationship Management cycle? - CORRECTANSWER Capturing customer data based on
interactions



Sprint empowers its customer service representatives to offer discounts to long- established
customers in order

to solve a problem. This is an example of which stage in the Customer Relationship Management
cycle? - CORRECTANSWER Identification of customer relationships



A local hospital contracts with premiere landscaping service to maintain its lawn and gardens.
This is an example

of which category of business customers? - CORRECTANSWER Institutions



Pillsbury's Slice and Bake cookie dough targets working moms between the ages of 28 and 42 who
are busy and

pressed for time. It places ads for the cookie dough in Working Mother magazine. This is an
example of which

factor affecting consumer buying behavior? - CORRECTANSWER Personal

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