Exam (elaborations)

Beer and Circus: SM 111 || All Questions Answered Correctly.

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Beer and Circus: SM 111

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Beer And Circus: SM 111

Introduction Beer and Circus correct answers -Definitions of 4 major student subcultures: collegiate, academic, vocational, rebel. -Study done by Burton Clark and Martin Trow 1) Collegiate: football, fraternities, sororities, dates, drinking, campus fun 2) Academic: work hard, get good grades, o...

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Institution Beer and Circus: SM 111
Course Beer and Circus: SM 111

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Beer and Circus: SM 111 || All Questions Answered
Correctly.
Introduction Beer and Circus correct answers -Definitions of 4 major student subcultures:
collegiate, academic, vocational, rebel.
-Study done by Burton Clark and Martin Trow
1) Collegiate: football, fraternities, sororities, dates, drinking, campus fun
2) Academic: work hard, get good grades, obtain as much knowledge and ideas as they can to
reach full potential.
3) Vocational: married, work 40-50 hours a week; college is training for a better job. Just want
diploma
4) Rebels (nonconformists): exist at liberal arts colleges. Deeply involved with ideas in class
room and with current events in society. If they don't agree with curriculum, find it irrelevant,
will not do the work, ultimately fail.
-each culture is part of the university and can change things, whether for the better or for the
worse

Chapter 1: Animal House correct answers -Author compares movie "Animal House" to actual
college life during the 60's and 70's
-Fraternities popular and growing
-1980's Congress passed law for legal drinking age to 21, no one in college followed regulations,
kicked off campus
-No rules to control the party animals
-Students try to copy the lifestyle of animal house characters
-"Doesn't make sense that a group can be developed just for partying"
-College students in 60's-70's, created a culture that revolutionized partying, party and
work="moderation"

Chapter 2: College Sports, Winners and Losers correct answers -Big time sport such as football
and basketball at a university sometimes has control over the school, coaches/athletic directors
more influential than president
-Bob Knight IU bball coach, compares coaching big time college bball team to rape
-President of IU, Ehrlich, apologized for Knight's comments, Knight infuriated, threatened to
leave IU, Ehrlich apologized to Knight
-President now seen as weak, Ehrlich kept Knight around because IU is a big time basketball
school, brings in money from alumni, sponsors, etc.
-Athletes sometimes leave college illiterate, Dexter Manley, NFL pro who admitted unable to
read or write
-Athletes have little time for themselves, academics are not important
-"Propelling the NCAA's corruption is the almighty dollar. The total revenue from college
football and basketball games exceeds the richest professional leagues in the world"

Chapter 3: The NCAA, The Tube and The Fans correct answers -Men who direct big time
intercollegiate athletics: "Greed, greed and greed"

, -NCAA and ESPN work closely, 24 hour sport broadcast, increasing fan base, multiplying
audience for March Madness
-March Madness=NCAA's major money machine
-ESPN-people are obsessed with 24 hour highlights and shows to entertain new fans, caught
attention of nonfans
-" Double-think"-ability to believe contradictory ideas simultaneously, such as acknowledging
dysfunction of sports while fervently following it's teams and games
-Younger fans don't care about what happens off the field

Chapter 4: Corporate Beer and Circus correct answers -Miller Light and Coors Light make
money off students at large universities
-well-earned reputation as party school, large influential collegiate subcultures, flourishing
athletics
-big time sport school is ran by athletic department
-alcohol producers at sporting events spend disproportionate amounts of advertising budgets on
campaigns aimed at college aged drinkers, specifically sport fans , personal loyalty to team into
allegiance with favorite alcohol brands
-schools=business over learning environment
-1980's schools allowed beer commercials to be shot on campus, students used as extras
-Spud Mackenzie-mascot for Bud beer

Chapter 5: Admissions Office Scams correct answers -Marketing strategies used by big time
universities use their sport programs to their advantage, fun weekends for potential students, free
sport tickets
-false advertising to potential students
-1980's colleges needed to fill campuses, end of baby boom era
-schools lowered standards for attending, began accepting most applicants
-emphasized college party life on tours, education ignored

Chapter 6: The Flutie Factor correct answers -mid 1980's, Doug Flutie threw last second Hail
Mary pass on national television, enabling Boston College to beat heavily favored Miami
-applications to BC rose by 25%, athletic success influencing enrollment
-BC football players in ugly gambling scandal=bad rep
-FSU "Florida State University"-almost permanent "Flutie Factor"
-University of Buffalo-neglects undergraduate studies
-schools waste money on athletics when it could be spent on academics

Chapter 7: Shaft the Undergraduate correct answers -Colleges neglect undergraduate education,
focus more on research goals as well as sports programs
-great Researchers received raises and tenure, great teachers barely received anything
-great teachers never got promoted, schools hired teachers with little experience
-"Upward Drift"-when a university relentlessly added graduate and doctoral programs in order to
compete in the research prestige race
-pursuit of fame and prestige
-accelerated decline of undergraduate education
-teachers and research don't go together

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