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CPCA- Syndicated Panel Data Exam Questions & Answers CA$11.33   Add to cart

Exam (elaborations)

CPCA- Syndicated Panel Data Exam Questions & Answers

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  • Course
  • CMA Certification - CPCA
  • Institution
  • CMA Certification - CPCA

CPCA- Syndicated Panel Data Exam Questions & Answers PCA- Syndicated Panel Data Exam Questions & Answers 2023/2024 • How is panel data created? - ANSWER-Information is gathered from a panel of households who record their purchases over a period of time • Scanner data provides information to u...

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  • October 6, 2024
  • 2
  • 2024/2025
  • Exam (elaborations)
  • Questions & answers
  • CMA Certification - CPCA
  • CMA Certification - CPCA
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CPCA- Syndicated Panel Data
• Consumer demographic profiles will vary by region but will remain consistent with in a given
geography - ANS-False

• How is buying rate calculated? - ANS-Multiply the volume purchase size by the purchase
frequency

• How is panel data created? - ANS-Information is gathered from a panel of households who
record their purchases over a period of time

• Purchase size: - ANS-the avg. product volume purchased each time the product is bought

• Scanner data provides information to understand the market, while panel data provides data to
understand - ANS-The shopper and the consumer

• Syndicated panel data cannot be used to derive which of the following? - ANS-SKU
productivity

• Syndicated panel data is gathered from statistically reliable panels of consuming households
that scan or record their purchases and for which they are compensated - ANS-TRUE

• Syndicated panel data is not used to answer brand loyalty questions across retailers and
channels - ANS-FALSE

• The "share of requirements" measures the extent to which a product satisfies a consumer's
requirements in a category. What is another term for this? - ANS-Product loyalty

• What are the limitations of consumer panel data? - ANS-All the above: missed trips, club
purchases, instant consumption, embarrassment categories

• What are the syndicated panel data components that affect sales volume? - ANS-All of the
above: household penetration and buying rate, how many buyers there are and how much they
are buying, household penetration and volume per buyer

• What do you need to know in order to identify the market basket value at a given retailer? -
ANS-How much the consumer is spending on their total basket when a particular product is
included in their purchase

• What is meant by household penetration? - ANS-The percentage of households purchasing
your item or category

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