Exam (elaborations)
BUSA Exam – Questions With Detailed Answers (Pass!)
BUSA Exam – Questions With Detailed Answers (Pass!)
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BUSA Exam – Questions With Detailed Answers (Pass!)The main function of marketing is ? Right Ans - to establish meaningful
relationships with customers to ensure loyalty and repeat business
marketing has evolved over which general eras? Right Ans - production,
sales, marketing, societal marketing, customer relationship
In a "sellers’ market" Right Ans - demand exceeds supply
When U.S. soldiers returned home from WW11, they influenced the marketing
of products by Right Ans - getting married, starting families, and having the
willingness to spend money
When competition for customers became more intense during the sales era,
businesses began to Right Ans - undertake aggressive sales tactics to
"push" their products
when companies constantly take the pulse of changing customers’ needs and
wants then quickly adapt to meet them, they are able to Right Ans - satisfy
customers preferences before they are expressed or even know by customers
During which era did businesses switch their focus to place special emphasis
on pleasing customers after the sale? Right Ans - customer relationship era
CMR stands for Right Ans - customer relationship management
Which of the following is NOT used to retain customers in order to stimulate
future sales of similar or supplementary products? Right Ans - heavy public
advertising
Which of the following is NOT a way that technology is used in CMR Right
Ans - cold calling consumers to persuade them to try a company's products
Marketing departments can do little to promote the intangible benefits
derived from the consumption of a product, such as the brand. Instead they
are promoting the tangible goods, services, or ideas available for purchase in a
market. Right Ans - FALSE
, "Hard sell" tactics were characteristic of the sales era Right Ans - TRUE
Customer loyalty programs revolve around learning as much as possible
about customers and their shopping behaviors so as to create a meaningful
one-to-one interaction with each of them. Right Ans - TRUE
How does marketing MOST benefit customers? Right Ans - by responding
to needs in an effort to satisfy those needs
When needs are satisfied, BLANK is created. Right Ans - utility
Form utility refers to Right Ans - a product produced from raw materials
that pleases the customer
Which of the following is the BEST example of ownership utility? Right Ans
- A store sells a swimsuit to a customer
Which of the following is NOT a criticism of marketing? Right Ans - catering
to an exclusively upscale clientele
In the age of identity theft, customers fell that marketers are violating their
privacy when they Right Ans - resell information collected in marketing
surveys without permission
When we interview for a job we are marketing ourselves Right Ans - TRUE
Successful marketing identifies many ways to increase value to customers,
including increasing the perceived benefits of a product. Right Ans - TRUE
Maximizing convenience is one way to increase the value of a product.
Right Ans - TRUE
All companies have a code of ethics in place to curb unethical behavior within
their organizations. Right Ans - FALSE
A marketing strategy consists of the following elements: Right Ans - the
target market and the marketing mix only
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