Exam (elaborations)
BMAL 590 WEEK 1 SECTION 2 MARKETING SEGMENTATION EXAM QUESTIONS AND ANSWERS WITH COMPLETE SOLUTIONS
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BMAL 590 WEEK 1 SECTION 2 MARKETING SEGMENTATION EXAM QUESTIONS AND ANSWERS WITH COMPLETE SOLUTIONS Why segment? Because it is not possible for firms to satisfy everyone's needs with a single offering Market segment: Is a group of customers who share similar inclinations towards a brand. Bas...
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