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MBA 706 Exam 1 Questions and Answers (Graded A) CA$15.58   Add to cart

Exam (elaborations)

MBA 706 Exam 1 Questions and Answers (Graded A)

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MBA 706 Exam 1 Questions and Answers (Graded A)MBA 706 Exam 1 Questions and Answers (Graded A)MBA 706 Exam 1 Questions and Answers (Graded A)MBA 706 Exam 1 Questions and Answers (Graded A)Answers (Graded A) Marketing - ANSWER-defined by the American Marketing Association as "the activity, set of...

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  • October 10, 2024
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  • 2024/2025
  • Exam (elaborations)
  • Questions & answers
  • MBA 706
  • MBA 706
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MBA 706 Exam 1 Questions and

Answers (Graded A)


Marketing - ANSWER-defined by the American Marketing Association as "the

activity, set of institutions, and processes for creating, communicating,

delivering, and exchanging offerings that have value for customers, clients,

partners, and society at large."




Communicating - ANSWER-Broadly, describing those offerings to targeted

customers in a manner which emphasizes value, as well as learning from

customers what they desire and value in an offering.




4 activities, or components, of marketing - ANSWER-Creating

Communicating

Delivering

Exchanging




Creating - ANSWER-The process of collaborating with suppliers and

customers to create offerings that have value. Offerings are closely

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