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Exam (elaborations)

MBA 706 Test 1 Study Guide with Complete Solutions

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  • Course
  • MBA 706
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  • MBA 706

MBA 706 Test 1 Study Guide with Complete SolutionsMBA 706 Test 1 Study Guide with Complete SolutionsMBA 706 Test 1 Study Guide with Complete SolutionsMBA 706 Test 1 Study Guide with Complete SolutionsMBA 706 Test 1 Study Guide with Complete Solutions Choosing the value - ANSWER-___represents the "...

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  • October 10, 2024
  • 11
  • 2024/2025
  • Exam (elaborations)
  • Questions & answers
  • MBA 706
  • MBA 706
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MBA 706 Test 1 Study Guide with

Complete Solutions


Choosing the value - ANSWER-___represents the "homework" marketers must

do before any product exists.




"segmentation, targeting, positioning (STP)" - ANSWER-The formula which is

the essence of strategic marketing.




Providing the value- - ANSWER-Phase of Value Creation where marketing

must determine specific product features, prices, and distribution.




value chain. - ANSWER-per Michael Porter the ___ is a tool for identifying

ways to create more customer value.




primary activities - ANSWER-Below are the primary or secondary activities of

the value chain?

, (1) inbound logistics, (2) operations, or converting materials into final

products; (3) outbound logistics, or shipping out final products; (4) marketing




secondary - ANSWER-_—(1) procurement, (2) technology development, (3)

human resource management, and (4) firm infrastructure.




are ____ activities of the value chain




Core business processes - ANSWER-activities which are necessary for the the

survival of the firm.




core competency - ANSWER-A ___ has three characteristics




1)It is a source of competitive advantage and makes a significant

contribution to perceived customer benefits

2)It has applications in a wide variety of markets

3)It is difficult for competitors to imitate




•Situation analysis - ANSWER-•An assessment of a firm's internal and

external environments

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