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MBA - 706 Darrat Exam 1 (Marketing Chapters: 1,2,5,7) Complete Questions with Correct Answers CA$19.84   Add to cart
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MBA - 706 Darrat Exam 1 (Marketing Chapters: 1,2,5,7) Complete Questions with Correct Answers
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MBA - 706 Darrat Exam 1 (Marketing Chapters: 1,2,5,7) Complete Questions with Correct AnswersMBA - 706 Darrat Exam 1 (Marketing Chapters: 1,2,5,7) Complete Questions with Correct AnswersMBA - 706 Darrat Exam 1 (Marketing Chapters: 1,2,5,7) Complete Questions with Correct AnswersMBA - 706 Darrat Exa...

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  • October 10, 2024
  • 26
  • 2024/2025
  • Exam (elaborations)
  • Questions & answers

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  • mba 706 darrat exam 1 marketing chapters 125
  • mba 706 darrat exam 1 stuvia
  • marketing answer identifying and meeting human a

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MBA - 706 Darrat Exam 1

(Marketing Chapters: 1,2,5,7)

Complete Questions with Correct

Answers


Marketing - ANSWER-identifying and meeting human and social needs in a

way that harmonizes with the goals of the organization




Marketing Management - ANSWER-the art and science of choosing target

markets and getting, keeping, and growing customers through creating,

delivering, and communicating superior customer value




Goods - ANSWER-Physical goods constitute the bulk of most countries'

production and marketing efforts




Services - ANSWER-As economies advance, a growing proportion of their

activities focus on the produc- tion of services

,Events - ANSWER-Marketers promote time-based events, including major

trade shows, artistic performances, and company anniversaries




Experiences - ANSWER-orchestrating several services and goods, a firm can

create, stage, and market experiences




Persons - ANSWER-Artists, musicians, CEOs, physicians, high-profile lawyers

and financiers, and other professionals often get help from marketers




Places - ANSWER-Cities, states, regions, and whole nations compete to

attract tourists, residents, facto- ries, and company headquarters




Properties - ANSWER-intangible rights of ownership to either real property

(real estate) or financial property (stocks and bonds)




Organizations - ANSWER-Museums, performing-arts organizations,

corporations, and nonprofits all use marketing to boost their public image

and compete for audiences and funds

, Information - ANSWER-disseminated knowledge




Holistic Marketing - ANSWER-Concept is based on the development, design,

and implementation of marketing programs, processes, and activities that

are based on breadth and interdependencies.




Recognizes that everything matters in marketing and that a broad,

integrated perspective is often necessary.




Four components of holistic marketing are relationship marketing, integrated

marketing, internal marketing, and performance marketing




Relationship Marketing - ANSWER-aims to build mutually satisfying long-term

relation- ships with key constituents in order to earn and retain their

business




Product Concept - ANSWER-consumers favor products offering the highest

quality, the best performance, or innovative features

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