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MBA 706 Koksal Test 2 Questions and Answers 100% Correct
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MBA 706 Koksal Test 2 Questions and Answers 100% CorrectMBA 706 Koksal Test 2 Questions and Answers 100% CorrectMBA 706 Koksal Test 2 Questions and Answers 100% CorrectMBA 706 Koksal Test 2 Questions and Answers 100% Correct Market Segmentation - ANSWER-Usually one product/marketing approach does ...

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  • October 10, 2024
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  • 2024/2025
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  • mba 706 koksal test 2 questions and answers 100 c
  • mba 706 koksal test 2 questions and answers
  • market segmentation answer usually one product

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MBA 706 Koksal Test 2 Questions

and Answers 100% Correct


Market Segmentation - ANSWER-Usually one product/marketing approach

does not appeal to all customers




Market Segmentation - ANSWER-Market needs to be strategically divided into

groups consisting of consumers with similar wants and needs.




Market Segmentation - ANSWER-Process of dividing consumers into groups

with similar wants and needs.




Undifferentiated marketing - ANSWER-Instead of segmentation, company

targets all consumers with a single offering.




Differentiated marketing - ANSWER-Company targets different segments

using different marketing mixes.

,Concentrated marketing - ANSWER-Company targets a single segment




Measurable - ANSWER-Data should be available to evaluate the

attractiveness of segmentation.




Accessible - ANSWER-Segment should be accessible to the company




Substantial - ANSWER-Segment should be large and valuable.




Unique - ANSWER-Segment should be distinguishable from other segments.




Appropriate - ANSWER-Characteristics of the segment should not contradict

the resources of the objectives of the company.




Process of Positioning - ANSWER-Deciding on the ones to be emphasized.




Process of Positioning - ANSWER-Implementing the positioning concept.

, Confused Positioning - ANSWER-Consumers are confused as to what the

company stands for because the company is making too many claims about

what it is or changing its claims too often.




Stable - ANSWER-Company should be able to predict the behavior of the

segment in the future.




Geographic - ANSWER-One of the easier methods of segmentation. Markets

are divided into groups based on geography.




Geodemographic - ANSWER-Combines geographic and demographic factors.




Demographic - ANSWER-Markets are divided into groups using variables.

Age, sex, income, education, etc.




Behavioral - ANSWER-Markets are divided into groups based on measures

such as attitudes, knowledge, loyalty, benefits sought, etc.




Market Targeting - ANSWER-Segment should match company objectives and

company should have necessary resources.

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