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MKTG 3213 8.4 questions and answers rated A+
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MKTG 3213 8.4 questions and answers rated A+
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MKTG 3213 8.4 questions and answersrated A+
What are inside sales? - correct answer ✔✔a type of sales in which interactions are initiated by the
buyer
A type of selling in which the organization is represented by multiple people, which might include a
salesperson, a technical support specialist, or others, is defined as: - correct answer ✔✔Team Selling
What is a key account? - correct answer ✔✔a very large customer that provides a significant portion of
revenues
A form of personal selling that focuses on making an immediate sale with little or no concern for
customer satisfaction or relationship development is defined as: - correct answer ✔✔Transactional
selling
Transactional selling focuses on the customer relationship. - correct answer ✔✔False
A form of personal selling that involves securing, developing, and maintaining long-term relationships
with profitable customers is defined as: - correct answer ✔✔Relationship selling
Which of these is not a step in the personal selling process? - correct answer ✔✔Prospecting
When does initial contact with the potential consumer occur? - correct answer ✔✔Approach
What happens in the Presentation stage of the personal selling process? - correct answer ✔✔determine
prospect needs and present benefits; handle objections
SPIN selling is about asking questions of potential customers. - correct answer ✔✔True
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