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DPR2613 Portfolio Examination 2024 - DUE 18 October 2024
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  • Course
  • Image and Identity (DPR2613)
  • Institution
  • University Of South Africa
  • Book
  • Image Into Identity

DPR2613 October/November Portfolio Examination 2024 - DUE 18 October 2024 ;100 % TRUSTED workings, Expert Solved, Explanations and Solutions. For assistance call or W.h.a.t.s.a.p.p us on ...(.+.2.5.4.7.7.9.5.4.0.1.3.2)........... INTRODUCTION (2.5) The introduction must provide a general overview...

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  • October 17, 2024
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  • 2024/2025
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DPR2613
OCTOBER/NOVEMBER EXAM 2024
UNIQUE NO.
DUE DATE:18 OCTOBER 2024

, DPR2613

October/November Exam 2024

Unique Number:

Due Date: 18 October 2024

Teacher as manager

Table of Contents
INTRODUCTION ............................................................................................................. 2

SECTION A – CONTENT ............................................................................................... 2

Slide 1: Campaign Name and Slogan ....................................................................... 2

Slide 2: Mission Statement ....................................................................................... 3

Slide 3: Vision Statement .......................................................................................... 3

Slide 4: Core Values ................................................................................................. 3

Slide 5: Corporate Identity Programme Steps .......................................................... 4

Slide 6: Corporate Image vs. Corporate Reputation ................................................. 4

Slide 7: Importance of Corporate Identity and Image ................................................ 5

Slide 8: Corporate Identity and Its Purpose .............................................................. 5

SECTION B – 30 YEARS OF DEMOCRACY CAMPAIGN ............................................. 6

Report: The Relationship Between Strategy and Corporate Identity in the
#30YearsOfDemocracy Campaign ........................................................................... 6

SECTION C – MULTIPLE CHOICE ................................................................................ 9

CONCLUSION ................................................................................................................ 9

REFERENCES ................................................................................................................ 9

SELF-ASSESSMENT AND SELF-REFLECTION ........................................................ 11

, INTRODUCTION

Corporate communication plays a vital role in shaping an organization's image and
reputation. This becomes particularly crucial in the competitive landscape of higher
education, where institutions such as Universities South Africa (USAf) must ensure that
they maintain a positive corporate identity and strong relationships with both internal
and external stakeholders. As the appointed public relations officer for USAf, the task is
to monitor and enhance the organization's corporate image by implementing a strategic
campaign. The purpose of this campaign is not just to showcase USAf's strengths but to
ensure that it is seen as a leader in the higher education sector, while also considering
its role as a government institution. This assignment will discuss the key aspects of the
campaign, from its mission and values to the management of corporate identity and
reputation, as well as address the theoretical relationship between strategy and
corporate identity in the #30YearsOfDemocracy campaign. Lastly, a self-reflection on
the skills and knowledge gained through this exercise will be shared.

SECTION A – CONTENT

Slide 1: Campaign Name and Slogan

Campaign Name: "Elevate Higher Learning" Slogan: "Strengthening Our Legacy,
Inspiring the Future"

Purpose:
To enhance USAf’s corporate image and reputation amidst growing competition in
higher education, while emphasizing its role as a leader in delivering quality education
in South Africa.

SMART Objectives:

 S: Promote the institution’s achievements and strengths.
 M: Increase positive media mentions by 15% within 6 months.

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