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AIPMM- CPM EXAM QUESTIONS AND CORRECT ANSWERS(VERIFIED ANSWERS)
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10/21/24, 8:14 AM AIPMM- CPM EXAM 2024-2025 QUESTIONS AND CORRECT ANSWERS(VERIFIED ANSWERS) Flashcards | QuizletAIPMM- CPM EXAM 2024-2025 QUESTIONS AND
CORRECT ANSWERS(VERIFIED ANSWERS)
Terms in this set (183)
intangibility
Nature and characteristic inseparability
of a service variability
perishability
Product
What are the 4 Kotler's Price
Market Strategies? Promotion
Place
Intensity of Competitive Rivalry
Threat of New Entrants
What are Porter's 5
Threat of Substitute
forces?
Bargaining Power of Customers
Bargaining Power of Suppliers
Conceive
Plan
Develop
What are the 7 phases of
Qualify
PLC?
Launch
Deliver
Retire
Conceive
What are the steps of Plan
NPD? (Phases) Develop
Qualify
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,10/21/24, 8:14 AM AIPMM- CPM EXAM 2024-2025 QUESTIONS AND CORRECT ANSWERS(VERIFIED ANSWERS) Flashcards | Quizlet
What is the strategy for Market Penetration
existing market/existing
product? (Ansoff's Growth
Matrix)
What is the strategy for Product Development
existing market/new
product? (Ansoff's Growth
Matrix)
What is the strategy for Market Development
NEW market/existing
product? (Ansoff's Growth
Matrix)
What is the strategy for Diversification
new market/new product?
(Ansoff's Growth Matrix)
Market Objective: Gain Introduction
awareness
Competition: None
Product: One
Price:
Skimming/Penetration
Promotion:
Educate/Inform
Place: Limited
Market Objective: Stress Growth
differentiation
Competition: Growing
Product: More version
Price: Gain market share
Promotion: Competitive
differences
Place: more outlets
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Market Objective: Maturity
Maintain brand loyalty
Competition: Many
Product: Full
Price: Defend market
share
Promotion: Reminder
oriented
Place: Max outlets
Market Objective: Decline
Harvest/Deletion
Competition: Reduced
Product: Best Sellers
Price: Stay profitable
Promotion: Reduced
Place: Few
Owns strategy Product Manager roles
Market expert
Business case dev expert
Presents needs
Market strategy Product Marketing Manager roles
Marketing expert
Supports sales
Guides marketing
program
Themes
What are the 3 types of
Golden Features
organizing roadmaps?
Timed Releases
Styles
What are the 3 special
Fad
lifecyles?
Fashion
What are the three Core
aspects of the whole Actual Product
product? Augmented
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