Exam (elaborations)
MGT 103 Ch. 17-18 Exam Questions and Answers
- Course
- Institution
what are the 4 communication tools? - Answer-1. personal selling 2. sales promotion 3. public relations 4. advertising what is a promotional mix? - Answer-the combination of the 4 promotional tools—including (1) advertising, (2) public relations, (3) personal selling, and (4) sales promotio...
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