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Market Motive PPC Practitioner Test Exam Q&A 100% Pass
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Market Motive PPC Practitioner Test Exam Q&A 100% Pass Which of the following is NOT one of the three R's of Pay Per Click advertising: -Reach -Relevance -ROI -Research - Research Which of the following is NOT a stage in the buying cycle: -Awareness -Learn -Sell -Shop - Sell If you hav...

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Document information

  • October 22, 2024
  • 19
  • 2024/2025
  • Exam (elaborations)
  • Questions & answers

Subjects

  • ppc

Written for

  • PPC
  • PPC

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JOSHCLAY

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©JOSHCLAY 2024/2025. YEAR PUBLISHED 2024.
Market Motive PPC Practitioner Test

Exam Q&A 100% Pass


Which of the following is NOT one of the three R's of Pay Per Click

advertising:

-Reach

-Relevance

-ROI

-Research - ✔✔Research

Which of the following is NOT a stage in the buying cycle:

-Awareness

-Learn

-Sell

-Shop - ✔✔Sell

If you have a PPC ad that states "We have the best music toys ever made,"

which would be the most appropriate landing page for this ad:

-A category page for musical toys

-An individual product page for a musical toy

,©JOSHCLAY 2024/2025. YEAR PUBLISHED 2024.
-A toy company's home page

-A landing page with a funny music video promoting toy products - ✔✔A

category page for musical toys

When taking into account the "psychology of search," which of the following

is most true:

-People use search to browse the internet

-People think that all ads are irrelevant

-People think in concepts, not words

-People are only willing to search once - ✔✔People think in concepts, not

words

Which of the following best describes how c-level executives view

information they find online:

-They trust the internet more than their personal network of individuals

-They trust print mediums more than digital forms of information

-They trust radio and television more than the internet

-They do not trust the internet as a reliable source for information -

✔✔They trust the internet more than their personal network of individuals

Generally speaking, which type of keyword should attract the most qualified

traffic?

, ©JOSHCLAY 2024/2025. YEAR PUBLISHED 2024.
-Exact match

-Phrase match

-Broad match

-Modified broad match

-There is no correlation between match types and qualified traffic -

✔✔Exact match

Which of the following is the most common type of search query?

-Transactional

-Informational

-Navigational

-Ambiguous - ✔✔Informational

A navigational search query is most closely defined by which of the

following:

-Someone who already knows the specific page or site they want to visit.

-Someone trying to find all the businesses that can solve an individual

need.

-Someone trying to find correct driving directions to a non-ecommerce site

location.

-Someone who already knows the specific product they want to purchase. -

✔✔Someone who already knows the specific page or site they want to visit.

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