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MNM3709 Assignment 4 (COMPLETE ANSWERS) Semester 2 2024 - DUE 30 October 2024 CA$4.08   Add to cart
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MNM3709 Assignment 4 (COMPLETE ANSWERS) Semester 2 2024 - DUE 30 October 2024

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  • Course
  • Strategic Marketing (MNM3709)
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  • University Of South Africa (Unisa)

MNM3709 Assignment 4 (COMPLETE ANSWERS) Semester 2 2024 - DUE 30 October 2024; 100% TRUSTED Complete, trusted solutions and explanations. For assistance, Whats-App 0.6.7-1.7.1-1.7.3.9. Ensure your success with us... THEOMEI APPAREL COMPANY PROFILE Theomei Apparel is a South African manufacturing ...

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  • October 23, 2024
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  • 2024/2025
  • Exam (elaborations)
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  • University of South Africa (Unisa)
  • Strategic Marketing (MNM3709)
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MNM3709
Assignment 6 Semester 2 2024
Detailed Solutions, References & Explanations

Unique number:

Due Date: 30 October 2024

QUESTION 1

To analyze Theomei Apparel's external environment, it is essential to understand how various
external factors influence the company's operations and strategic decisions. These
environments are categorized into economic, technological, political and legal, and
global/international environments. Here is an analysis of each:

1. Economic Environment

Theomei Apparel operates in South Africa, a developing economy with fluctuating
macroeconomic conditions. The country's economic environment is shaped by various factors,
including inflation, unemployment, exchange rates, and interest rates, all of which affect
consumer spending and business operations. The medical and beauty industries, key markets
for Theomei Apparel, tend to have stable demand due to the essential nature of healthcare
services, yet they are not immune to broader economic pressures. South Africa's relatively
high unemployment rate and income inequality can impact consumer purchasing power,
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