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NEW INSIDE LVMH EXAM QUESTIONS AND VERIFIED ANSWERS
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Which one of these Maisons is the oldest? - ANSWER CHAUMET.What are the primary drivers of Selective Retailing Maisons? - ANSWER:
Constant innovation
- Personalisation of connections
- Making shopping a unique experience.
Which Fashion House in the Group was established in 1846? - ANSWER
Loewe
How many stores does LVMH manage? - ANSWER Over 6,000 stores.
The LVMH Operating Model comprises six pillars. Which one is incorrect? -
ANSWER Centralized Organization
How many workers work for LVMH, and how many are women? - ANSWER
213,000 employees, of whom 71% are women.
How many Maisons are part of the LVMH group? - ANSWER Over 75
Which business sector at LVMH generated the most income in 2023? -
ANSWER Fashion and leather goods.
The oldest Maison in the Perfumes & Cosmetics category. - ANSWER Officine
Universale Buly
Which is the division's oldest and youngest wine estates and brands? -
ANSWER Domaine des Lambrays (the oldest) and Eminente (the youngest)
, Which characteristics can help determine the luxuriousness of an offer? -
ANSWER: Quality
- Scarcity.
- Offering experimental prizes.
- signed by brands
- Controlled channels.
- Personalized services.
- Prices
Choose the relevant statements about the LVMH omnichannel strategy.
ANSWER: Omnichannel is a client-centric approach aiming at offering a
consistent, qualitative, and seamless customer experience across all channels
and regions.
- Delivering a seamless omnichannel customer experience necessitates
collaboration across all teams, departments, and activities, from warehouses to
retail.
Regarding distribution, is Brick and Mortar still a key component of the Luxury
story? - The answer is yes.
According to Bain & Company, China will be the biggest market for personal
luxury goods by 2030. - Answer: I agree.
How do Fashion & Leather Goods Maisons provide their customers with unique
shopping experiences? - ANSWER By mastering the distribution
According to Erwan Rambourg, the younger generation of luxury purchasers
has revolutionized the sector in areas like as casualisation, social media, and
values. - The answer is true.
According to Bain & Company, by 2030, internet sales will be... - Answer: 33%
of luxury sales.
What are LVMH's basic values? - ANSWER: Creativity and Innovation
- Entrepreneurial spirit.
- Strive for excellence
- A sense of dedication.
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