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Inside LVMH Exam Questions And 100% Correct Answers
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Inside LVMH Exam Questions And 100% CorrectAnswers 2024-2025
A brand DNA is based on.
- Heritage
- Positioning
- Values
- All of the above - Answer Heritage & values
When talking about codes, a subtle signal could be.
- A color
- An emblem
- A shape
- A print - Answer A color
An emblem
A shape
A print
Among the following, which are features of product superiority according to Anne
Michaud from HEC Paris?
Chose several proposals
- Exceptional Design
- Basic raw materials
- Craftsmanship
- All of the above - Answer Exceptional Design & craftsmanship
,"In a store, decoration is the only element that will allow the customer to feel the brand's
DNA."
Yes or NO - Answer No
As Carole Bildé puts it, her first duties as Marketing and Communication Director for
Veuve Clicquot are to.
Establish relationships with the retailers
Create eagerness for the customers to make Veuve Clicquot the most desirable
Champagne brand
new product developmentChampagne brand
New product creation - Response engage customers and make Veuve Clicquot the most
desirable Champagne brand
In Veuve Clicquot, there is a key code that is an identity asset and a factor of
recognition:
A grape
The Bold Programme
The orangish-yellow color - Answer The orangish-yellow color
Speaking about codes, luxury consumers are now in quest of .
Noisy signals or codes
More subtle ways of expressing themselves - Answer More subtle ways of expressing
themselves
A valuable asset for Sephora branding is its rich and all-inclusive offer
, Yes or No - Answer Yes
Experiential Marketing today is a must have for Brands. To engage customers, brands
have to
Please select 3 answers
- Delight them
- Immerse them
- Entertain them
- Feed them with new products every week - Answer Delight them
Immerse them
Entertain them
Customers expect great experiences with the brands. For Sephora, which are the levers
created to make the difference?
- Attractiveness of the stores
- New services offered
- Competence of the teams
- A rich and inclusive offer - Answer - Attractiveness of the stores
- New services offered
- Competence of the teams
A rich and inclusive offer
What, according to Anne Michaut from HEC Paris, are the purposes of retail today?
Amplifying the product
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