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Inside LVMH Quiz with complete solutions
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Inside LVMH Quiz with complete solutions
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Inside LVMH Quiz with completesolutions
Select the appropriate sentences related to LVMH omnichannel strategy (Select 2) - correct answer ✔✔-
Omnichannel is a client-centric approach aimed at providing a consistent, qualitative, and seamless
customer experience across all channels and geographies.
- Establishing a smooth omnichannel customer experience requires cross-collaboration across all teams,
departments, and through all activities - from warehouses to stores.
Looking at distribution, is Brick and Mortar still an important part of the luxury story? - correct answer
✔✔Yes
According to Bain & Company, the US is currently the largest market for personal luxury goods - correct
answer ✔✔Yes
Which characteristics may help to measure the luxuriousness of an offer? - correct answer ✔✔- Price
- Quality
- Scarcity
- Signed by brands
- Controlled channels
- Personalised services
- Delivering experiential rewards
How do Fashion & Leather Goods Maisons offer their clientèle unique customer experiences? (Choose 1)
- correct answer ✔✔By mastering their distribution
According to Erwan Rambourg the young generation of luxury buyers have transformed the luxury
industry in certain areas such as casualisation, social media or values. - correct answer ✔✔True
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