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Wedding Planning Final Exam Questions with Latest Update
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Wedding Planning Final Exam Questions with Latest Update
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Wedding Planning Final Exam Questionswith Latest Update
What are the 7 Steps to Starting Your Business? - Answer-1. Create a Business Plan
2. Building a Brand
3.Market Research/Business End of Business
4. Creating Packages and Defining Your Client
5. Sales Strategy
6. Marketing Your Business
7. Networking
What should be included in your business plan? - Answer-Vision statement, mission
statement, objectives, and strategies (action plan)
Vision Statement - Answer-what do you want for your business?
mission statement - Answer-what do you want your business to accomplish?
objectives - Answer-salary, expected income/work flow to create salary
strategies (action plan) - Answer-how are you going to do this?
What things should be included when "Building a Brand"? - Answer-Logo, website,
collateral, business cards, social media, Personal Brand Pyramid
What is the "Personal Brand Pyramid"? (top to bottom) - Answer-1. values- My
principles are...?
2. Beliefs- I am motivated by...?
3. Reputation- I am known for...?
4. Behavior- My personality is...?
5. Skills- I excel at...?
6. Image- My style is...?
What is included when Creating Packages/Levels of Service? - Answer-"Day of"
coordination, partial or full service planning options, pricing
What is the difference between partial planning and full service planning? - Answer-
Partial planning includes assistance with the planning process but does not cover all
aspects. Full service planning is "secretarial" in nature and is when the wedding planner
handles everything.
Flat Rate vs. Percentage - Answer-Flat rate- usually max budget in mind for client to
qualify for this instead of percentage.
, Percentage- percent of total budget for a wedding dedicated solely to paying for
wedding planning services
What is the average percent of total budget for a wedding dedicated to wedding
planning services? - Answer-10 to 15%
What are some sales strategies used by wedding planning companies? - Answer-1.
asking questions of clients to determine client needs and whether the client is right for
the planner.
2. First meeting topics- budgets, levels of service, personal connection?
What are suggested ways to market your business? - Answer-1. Social Networking
2. Family & Friends
Why is networking important to starting a business? - Answer-Nothing beats personal
connections, they are vital if you are expecting to receive referrals from former
clients/competitors/other vendors/etc.
What are some examples of good organizations to join/belong too? - Answer-WIPA,
NACE, ILEA, ABC
Why is it a good idea to join industry organizations? - Answer-Very good idea to join
even if to only utilize as a networking opportunity.
Describe the end of sales/networking process - Answer-1. ALWAYS follow up-
handwritten note is ideal
2. End with something that encourages them to reply to your follow up.
What are the 4 different types of companies? - Answer-1. sole proprietorship
2. partnership
3. corporation or LLC
4. S corporation
Sole Proprietorship - Answer-A company with one owner.
Pros: quick, inexpensive
Cons: owner/business are one entity
Partnership - Answer-A company with multiple (usually two) owners. If the owners
choose not to incorporate or file as an LLC, then it is automatically this type of company.
C Corporation vs. S Corporation - Answer-C (or "standard") corporations file with the
state/articles of incorporation and pay both registration fee and franchise taxes. S
corporations receive the benefits of both C corporations and sole
proprietorship/partnership, and doesn't pay federal income taxes.
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