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MKTG 371: CHAPTER 8 EXAM QUESTIONS AND ANSWERS WITH COMPLETE SOLUTIONS

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MKTG 371: CHAPTER 8 EXAM QUESTIONS AND ANSWERS WITH COMPLETE SOLUTIONS A(n) ________ is a lasting, general evaluation of people (including oneself), objects, advertisements, or issues. A) principle B) belief C) theory D) attitude D The functional theory of attitudes was initially develope...

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  • November 11, 2024
  • 18
  • 2024/2025
  • Exam (elaborations)
  • Questions & answers

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MKTG 371: CHAPTER 8 EXAM QUESTIONS AND ANSWERS

WITH COMPLETE SOLUTIONS


A(n) ________ is a lasting, general evaluation of people (including oneself),

objects, advertisements, or issues.

A) principle

B) belief

C) theory

D) attitude

D

The functional theory of attitudes was initially developed to explain how

________.

A) people identify with products

B) attitudes facilitate social behavior

C) attitudes are learned from family and friends

D) attitudes change over an individual's lifetime

B

The ________ function of attitudes applies when a person is in an ambiguous

situation and needs order, structure, or meaning.

A) knowledge

B) utilitarian

,C) value-expressive

D) ego-defensive

A

Which of the following attitude functions is associated with a focus on particular

social identities and lifestyles (e.g., "What sort of man reads Playboy?")?

A) utilitarian

B) value-expressive

C) ego-defensive

D) knowledge

B

What do the "A, B, Cs" of the ABC model of attitudes stand for?

A) attitude, business, and consumption

B) affect, behavior, and cognition

C) assumptions, best practices, conditions

D) approval, behavior, context

B

According to the basic ABC model of attitudes, ________ refers to the beliefs a

consumer has about an attitude object.

A) affect

B) conditions

C) approval

D) cognition

D

, What is the first step in the standard learning hierarchy approach?

A) affect

B) intentions

C) cognition

D) behavior

C

The ________ hierarchy assumes the consumer does not initially have a strong

preference for one brand over another. Instead, a consumer acts on the basis of

limited knowledge and then forms an evaluation only after the product has been

purchased or used.

A) experiential

B) habitual

C) low-involvement

D) standard learning

C

According to the ________ hierarchy, the consumer considers purchases based

on an attitude of hedonic consumption (such as how the product makes him or

her feel or the fun its use will provide).

A) experiential

B) habitual

C) low-involvement

D) standard learning

A

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