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MKTG 371 QUESTIONS AND ANSWERS WITH VERIFIED SOLUTIONS
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MKTG 371 QUESTIONS AND ANSWERS WITH VERIFIED SOLUTIONS correlational research Prediction, measure of two or more variables experimental research Causation, manipulate one variable correlation coefficient a statistical measure of the extent to which two factors vary together, and thus of how...

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  • November 11, 2024
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  • 2024/2025
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MKTG 371 QUESTIONS AND ANSWERS WITH VERIFIED

SOLUTIONS


correlational research

Prediction, measure of two or more variables

experimental research

Causation, manipulate one variable

correlation coefficient

a statistical measure of the extent to which two factors vary together, and thus of how

well either factor predicts the other

hindsight bias

the tendency to believe, after learning an outcome, that one would have foreseen it

random selection

Allows for conclusions to be drawn about a larger population

representative sample

A sample from a larger group that accurately represents the characteristics of a larger

population

independent variable

The experimental factor that is manipulated; the variable whose effect is being studied.

dependent variable

The outcome factor; the variable that may change in response to manipulations of the

independent variable.

, random assignment

Correlational designs, the different groups might be made up of different people

Consumer Cognition

How people perceive, internet, remember and using information about themselves and

others; inclined by need wants and expectations

Attentions tree internet related properties

Limited, selective, partially controllable

inattentional blindness

failing to see visible objects when our attention is directed elsewhere; failure to perceive

something

sensory contrast

Stand out at a sensory level; color, size, shape

change blindness

Consumers will fail to recognize the small changes

Construal

Process of developing an interpretation of a stimulus; how we view the world

What influences construal

Context and expectations, goals and motives, what is currently accessible

What helps disambiguate the world

Context

What are Expectations good for

Guiding memory, direct attention, an lead is to biased judgements

Confirmation bias

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