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COMMERCE 2NG3 In Class Notes

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Lecture notes of 59 pages for the course COMMERCE 2NG3 at mcmasteru (Full slide notes)

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  • November 15, 2024
  • 59
  • 2023/2024
  • Class notes
  • C. capretta
  • All classes
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dilldylanhilton
Negotiations - 2NG3

,Chapter 1 - Nature of Negotiation

Negotiations

,Defined as: decision making situations in which 2+ interdependent parties attempt to reach an
agreement.
- Negotiate whenever we cannot achieve our objectives single handedly

Characteristics of a Negotiation Situation
- 2+ parties
- Conflict of needs & desires
- Negotiation to get a better deal
- “Give & take” process

Parties look for an agreement rather than:
- Fight openly
- One side dominating
- Break off contact permanently
- Take dispute to a higher authority

Successful negotiation involves:
- Management of tangibles (eg. price or terms)
- Resolution of intangibles:
- Need to win or avoid losing
- Need to look good, competent, tough
- Need to defend important principles
- Need to appear fair or honorable

Interdependence
Relationships between parties may be classified in 3 ways:
- Interdependent
- Independent
- Dependent

Interdependence being when both parties need each other to achieve their preferred outcome
- Characterized by interlocking goals
- Does not mean everyone needs the same thing
- Usually a conflicting goal

Types of Interdependence Affect Outcomes
Interdependence & the structure of the situation shapes the processes & outcomes
- Zero-Sum - 1 winner only
- Non-Zero-Sum - Mutual gain

, Alternatives Shape Interdependence
- Evaluating interdependence depends on alternatives
- Desirability to work together is better for outcomes

BATNA: Best Alternative to a Negotiated Agreement
- Whether you should or shouldn’t agree in a negotiation depends upon the attractiveness
of your BATNA

Making Concessions
Both parties engage in mutual adjustment as each attempts to have an influence on the other
- Negotiation transforms over time by mutual adjustment
- Effective negotiators understand how people will adjust & readjust

Concessions occur when one party alters their position based on the other parties suggestion to
do so thus reducing expected benefits
- Eg. Opponent suggests I should throw in rims on the car they want to buy, I oblige an
make the concession to throw in rims

2 Dilemmas in Mutual Adjustment
Dilemma of Honesty
- Concern about how much truth to tell other party

Dilemma of Trust
- Concern about how much negotiators should believe of the other party

Creating Trust in Negotiations
Outcome of Perception
- Perception of results may make or break trust

Process of Perception
- Process had an effect on trust in negotiations

Satisfaction with negotiations is both outcome & process dependent

Value Claiming & Value Creating
Distributive Bargaining
- Purpose to claim value
- Obtain biggest piece of pie

Interactive Bargaining

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