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- MKTG-1310
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- University Of Windsor (U Of W )
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Article name: Article summary:Paying for Bells and Whistles When All During the holiday season, mobile service p
You Want Is a (Free) Phone often offer promotions where consumers can get the
phones for free by switching providers or sending in
phones. While these promotions may appear to be giv
cutting-edge phones, the reality is that they require si
for expensive data plans with unnecessary features. D
allure of free phones, opting for these promotional of
generally end up costing more over time compared to
an old phone and selecting a more limited plan. How
consumers appreciate the excess capacity and the abi
the latest phone without needing a large upfront paym
Ultimately, these promotions function as a payment p
slightly higher monthly bill that consumers can mana
it might not be the most fiscally responsible choice in
run.
, 2 KEY TAKEAWAY
#1 – Marketing trap: #2 – Invisible side of marketing that people
Companies use buzz words such as free see:
and offer many great promises to customers in Companies use buzz words such as
their advertisement leading them to believe that they offer great promises, product offers are
the promises are actually true, customers are very always saved for the right time such as black
influenced and fail to realize the trap that they are Friday and other holidays, offers also includ
getting themselves into. features that customers have been desiring f
long time, companies use polls and surveys
help with product creation and development
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