Exam (elaborations)

Solutions for Consumer Behaviour Buying, Having, and Being, 9th Canadian Edition by Solomon - 2025 Published (All Chapters included)

4 views 0 purchase

Institution
Algoma University (AlgomaU )

Complete Solutions Manual for Consumer Behaviour Buying, Having, and Being, 9th Canadian Edition by Michael R. Solomon, Katherine White, Darren Dahl ; ISBN13: 9780137652167...(Full Chapters included and organized in reverse order from Chapter 13 to 1)...1.An Introduction to Consumer Behaviour 2.Pe...

[Show more]

Preview 4 out of 142 pages

View example

Uploaded on December 23, 2024
Number of pages 142
Written in 2024/2025
Type Exam (elaborations)
Contains Questions & answers

solutions
answer guide
consumer
behaviour
buying
having and being
9th canadian edition
9ce
solomon
9780137652167
solutions manual

mizhouubcca Member since 1 year 827 documents sold

CA$44.01

Add to cart

Add to wishlist

100% satisfaction guarantee
Immediately available after payment
Both online and in PDF
No strings attached

Consumer Behaviour Buying,
Having, and Being, 9th Canadian
Edition by Michael R. Solomon

Complete Chapter Solutions Manual
are included (Ch 1 to 13)

** Immediate Download
** Swift Response
** All Chapters included

,Table of Contents are given below

1.An Introduction to Consumer Behaviour

2.Perception

3.Learning and Memory

4.Motivation and Affect

5.The Self

6.Personality, Lifestyles, and Values

7.Attitudes

8.Attitude Change and Interactive Communications

9.Individual Decision Making

10.Group Influence and Social Media

11.Buying, Using, and Disposing

12.Income, Social Class

13.Cultural Influences on Consumer Behaviour

,Solutions Manual organized in reverse order, with the last chapter displayed first, to ensure that all
chapters are included in this document. (Complete Chapters included Ch13-1)

CHAPTER 13

Cultural Influences on Consumer Behaviour

SUMMARY OF CHAPTER OBJECTIVES

When students finish this chapter they should understand why:

13.1 A culture is a society’s distinct personality.
• A society’s culture includes its values and norms and the material objects produced by
its people. It is the accumulation of shared meanings and traditions among members of a
society. A culture can be described in terms of its ecology (the way people adapt to their
habitat), its social structure, and its ideology (including people’s moral and aesthetic
principles).
• Within a culture, many different subcultures and microcultures exist that influence our
experiences and consumption preferences.
• The process of learning about the beliefs and behaviours in a culture is called
enculturation when referring to learning one’s own culture, and acculturation when
referring to learning about another culture. Canadians increasingly are bicultural and have
internalized multiple cultures.

13.2 Myths and rituals differ across cultures, and marketers often capitalize on
them.
• Myths are stories containing symbolic elements that express the shared ideals of a
culture. Many myths involve some binary opposition, whereby values are defined in
terms of what they are and what they are not (e.g., nature versus technology). Modern
myths are transmitted through advertising, movies, and other media.
• Consumer activities can be divided into sacred and profane domains. Sacred phenomena
are “set apart” from everyday activities or products. People, events, places, or objects can
become sacralized. Objectification occurs when formerly sacred objects or activities
become part of the everyday, as when “one of a kind” works of art are reproduced in
large quantities.
• A ritual is a set of symbolic behaviours that occur in a fixed sequence and that tend to
be repeated periodically. Rituals are related to many consumption activities that occur in
popular culture. These include holiday observances, gift giving, and personal rituals.
• A rite of passage is a special kind of ritual that involves the transition from one role to
another. These passages typically entail the need to acquire products and services, called
ritual artifacts, to facilitate the transition. Modern rites of passage include graduations,
initiations, weddings, debutante balls, and funerals.

13.3 Marketers need to carefully consider the use of cultural tastes, language, and
symbols when engaging in a cross-cultural marketing campaign.
• Language and symbols can be powerful tools, but careful attention needs to be paid in
understanding cross-cultural differences in meanings assigned to things such as colours,
numbers, and gestures. Marketers need to carefully consider translation and back-

125

, Chapter 13: Cultural Influences on Consumer Behaviour

translation, when moving into markets that have a different language, to ensure there are
no mistakes.
• Companies need to decide whether or not to customize their marketing strategies to
local markets or to take a global approach. Often a cross-cultural analysis is used to
understand whether the customer groups in those markets are different than or similar to
each other because this can help determine the right approach.

13.4 Cultural production is a process by which certain styles, produictsm and trends
become accepted by popular culture while others die out.
• The styles prevalent in a culture at any given time often reflect underlying political and
social conditions. The set of agents responsible for creating stylistic alternatives is called
a culture production system. Factors such as the types of people involved in this system
and the amount of competition by alternative product forms influence the choices that
eventually make their way to the marketplace for consideration by end consumers.
• Products of popular culture tend to follow a cultural formula and contain predictable
components.
• Elements of popular culture are often appropriated by marketers and converted to
vehicles for promotional strategies. Many products are now incorporated in media
through product placement, and they have an impact on consumer attitudes.

13.5 People and organizations play a role in the fashion system that creates and
communicates symbolic meaning to consumers.
• The fashion system includes everyone involved in the creation and transference of
symbolic meanings, whereas fashion is the process of social diffusion by which a new
style is adopted by one or more groups of consumers. Perspectives on motivations for
adopting new styles include psychological, economic, and sociological models of
fashion.
• Fashions tend to follow cycles that resemble the product life cycle. The two extremes of
fashion adoption—classics and fads—can be distinguished in terms of the length of this
cycle.

13.6 The diffusion of innovation is a process whereby a new product, service, or idea
spreads throughout a population.
• Innovators and early adopters are quick to adopt new products while laggards are very
slow. A consumer’s decision to adopt a new product depends on their personal
characteristics as well as on characteristics of the innovation itself. Products stand a better
chance of being adopted if they demand relatively little change in behaviour from users,
are easy to understand, and provide a relative advantage compared to existing products.

LECTURE/DISCUSSION IDEAS

• Group memberships play a significant role in defining individual identity.
• Subcultures, characterized by shared beliefs and experiences, contribute to shaping our
consumption preferences.

126

The benefits of buying summaries with Stuvia:

Guaranteed quality through customer reviews

Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.

Quick and easy check-out

You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.

Focus on what matters

Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!

Frequently asked questions

What do I get when I buy this document?

You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.

Satisfaction guarantee: how does it work?

Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.

Who am I buying these notes from?

Stuvia is a marketplace, so you are not buying this document from us, but from seller mizhouubcca. Stuvia facilitates payment to the seller.

Will I be stuck with a subscription?

No, you only buy these notes for CA$44.01. You're not tied to anything after your purchase.

Can Stuvia be trusted?

4.6 stars on Google & Trustpilot (+1000 reviews)

58716 documents were sold in the last 30 days

Founded in 2010, the go-to place to buy study notes for 15 years now

Start selling

Exam (elaborations)

Solutions for Consumer Behaviour Buying, Having, and Being, 9th Canadian Edition by Solomon - 2025 Published (All Chapters included)

Document information

Subjects

Written for

Seller

Reviews received

Content preview