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Exam (elaborations)

Social Psychology

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Solomon Asch conducted his 1952 conformity experiment to investigate to what extent an individual in a group would conform to the influence of the majority

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  • January 1, 2021
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  • 2019/2020
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Question 1: Describe the Asch (1952) experiment using the following concepts that were

illustrated in the summary.

Solomon Asch conducted his 1952 conformity experiment to investigate to what extent

an individual in a group would conform to the influence of the majority. The research question

from the experiment seemed to be; how much does the majority influence the individual? Asch’s

hypothesis for this research question was that individuals would ultimately conform to the

influence of the majority. The independent variables included the size of the majority, the

confederates in the case of this experiment being seven to nine. The amount of influence exerted

by the majority was also an independent variable. In condition 1, the amount of influence if

technically zero while in condition 2, the influence is more when the answer is said one by one

than when it is said unanimously. Dependent variables included the extent to which the subject

conformed, 32% in the second condition. The number of trials where the subject did not conform

and the rate of overall conformity were also dependent variables.

The control group is the baseline of comparison within groups in an experiment to

establish the effectiveness of an intervention. In Asch’s experiment the control group included

one real participant who was not exposed to peer pressure as seen in condition 1. In this case the

participant was asked the same questions, the same number of times by an experimenter but they

did not have the influence of fake participants. The experimental group on the other hand

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