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Test Bank for MKTG, 6th Canadian Edition Lamb (All Chapters included)
- Exam (elaborations) • 591 pages • 2024
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- CA$43.50
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Complete Test Bank for MKTG, 6th Canadian Edition by Charles W. Lamb, Joe F. Hair, Carl McDaniel, Marc Boivin, David Gaudet, Janice Shearer ; ISBN13: 9781778410390.....(Full Chapters included Chapter 1 to 16)...1 An Introduction to Marketing 
2 The External Marketing Environment 
3 Strategic Marketing 
4 Marketing Research and Analytics 
5 Consumer Decision Making 
6 Business-to-Business Marketing 
7 Segmenting, Targeting, and Positioning 
8 Brand Management 
9 Product Concepts 
10 Services and ...
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