Acadia University ( ) • Marketing, 2nd Canadian Edition by Michael Shekter
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Latest notes & summaries Acadia University ( ) • Marketing, 2nd Canadian Edition by Michael Shekter
Complete Solutions Manual for Marketing, 2nd Canadian Edition by Michael Shekter, Marina Jaffey ; ISBN13: 9780137997121...(Full Chapters included and organized in reverse order from Chapter 18 to 1)...1.Introduction to Marketing 2.Developing Marketing Strategies and Plans 3.The Marketing Environment 4.Market Intelligence—Gaining Advantage through Knowledge 5.Consumer Buying Behaviour 6.Business-to-Business Marketing 7.Segmentation, Targeting, and Positioning 8.Product and Branding 9.Ne...