BUAD 200
Okanagan College ( )
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Digital Marketing Notes
- Class notes • 44 pages • 2023
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- CA$25.73
- + learn more
Notes on digital marketing course, includes 12 lectures of notes, no specific textbook related to the notes. 
 
Topics include 
- Digital marketing and the internet 
- Marketing Research and Strategic Planning 
- Website Design & Development 
- Search Engines and Search Engine Marketing (SEM) 
- Search Engine Optimization (SEO) 
- Paid Search Marketing (PPC) 
- Online Advertising and Affiliate Marketing 
- Email marketing and customer relationship management 
- Social Media Marketing 
- O...
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