BUAD 345 Consumer Behaviour

BUAD 345 Consumer Behaviour textbook summarized notes from chapter 1-4. Includes definitions, screenshots of exhibits, and additional notes. Chapter 1: What is consumer behaviour? Chapter 2:Value and the Consumer Behaviour Value Framework Chapter 3: Consumer Learning Starts Here, Perception Chapter 4: Comprehension, Memory, and Cognitive Learning

BUAD 345 Consumer Behaviour textbook summarized notes from chapter 5-8. Includes definitions, screenshots of exhibits, and additional notes. Chapter 5: Motivation and Emotion: Driving Consumer Behaviour Chapter 6: Personality, Lifestyles, and the Self Concept Chapter 7: Attitudes and Attitude Change Chapter 8: Consumer Culture

BUAD 345 Consumer Behaviour textbook summarized notes from chapter 9-12. Includes definitions, screenshots of exhibits, and additional notes. Chapter 9: Microculture and Consumer Behaviour Chapter 10: Group and Interpersonal Influence Chapter 11: Consumers in Situations Chapter 12: Decision Making 1: Need Recognition and Search

BUAD 345 Consumer Behaviour textbook summarized notes from chapter 13-16. Includes definitions, screenshots of exhibits, and additional notes. Chapter 13: Decision Making 2: Alternative Evaluation and Choice Chapter 14: Consumption to Satisfaction Chapter 15: Consumer Relationships Chapter 16: Marketing Ethics and Consumer Misbehaviour