BUAD 345 Consumer Behaviour
Okanagan College ( )
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Consumer Behaviour Notes Chapters 1-4
- Class notes • 16 pages • 2022
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BUAD 345 Consumer Behaviour textbook summarized notes from chapter 1-4. Includes definitions, screenshots of exhibits, and additional notes. 
 
Chapter 1: What is consumer behaviour? 
Chapter 2:Value and the Consumer Behaviour Value Framework 
Chapter 3: Consumer Learning Starts Here, Perception 
Chapter 4: Comprehension, Memory, and Cognitive Learning
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Consumer Behaviour Notes Chapters 5-8
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BUAD 345 Consumer Behaviour textbook summarized notes from chapter 5-8. Includes definitions, screenshots of exhibits, and additional notes. 
 
Chapter 5: Motivation and Emotion: Driving Consumer Behaviour 
Chapter 6: Personality, Lifestyles, and the Self Concept 
Chapter 7: Attitudes and Attitude Change 
Chapter 8: Consumer Culture
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Consumer Behaviour Notes Chapters 9-12
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BUAD 345 Consumer Behaviour textbook summarized notes from chapter 9-12. Includes definitions, screenshots of exhibits, and additional notes. 
 
Chapter 9: Microculture and Consumer Behaviour 
Chapter 10: Group and Interpersonal Influence 
Chapter 11: Consumers in Situations 
Chapter 12: Decision Making 1: Need Recognition and Search
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Consumer Behaviour Notes Chapter 13-16
- Class notes • 24 pages • 2022
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BUAD 345 Consumer Behaviour textbook summarized notes from chapter 13-16. Includes definitions, screenshots of exhibits, and additional notes. 
 
Chapter 13: Decision Making 2: Alternative Evaluation and Choice 
Chapter 14: Consumption to Satisfaction 
Chapter 15: Consumer Relationships 
Chapter 16: Marketing Ethics and Consumer Misbehaviour
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