York University (EBOR ) • Marketing
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Latest notes & summaries York University (EBOR ) • Marketing
Case
KRAFT FOODS CASE STUDY MKTG1030
Last document update:
ago
Kraft Foods Canada case study to market their famous slice cheese to new customer segment (Canadian millennium moms) while retaining their current customers. Document includes: Executive summary, problem statement, S.W.O.T analysis, implications, alternatives & evaluations & recommendations, implementation & justification.
CA$11.22
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