MRKTNG 4550
Columbia College (CC )
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Marketing 4550 Exam 2 Study Guide
- Exam (elaborations) • 12 pages • 2022
- CA$15.34
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Advertising Theory:
1.) Hierarchy of Effects
a.) Awareness
b.) Knowledge
c.) Liking
d.) Preference
e.) Conviction
f.) Actual purchase
2.) Means- End Theory
3.) Leverage points
4.) Taglines
5.) Verbal & visual images
Attitude Sequence:
1.) Cognitive Affective Conative
Rational Sequence:
1.) Cognitive Affective Conative
Affective Sequence: (help build stronger brand name)
1.) Affective Conative Cognitive
Conative Sequence:
1.) Conative Cognitive Affective
Exam (elaborations)
Marketing 4550 Exam 2 Study Guide
Last document update:
ago
Advertising Theory: 1.) Hierarchy of Effects a.) Awareness b.) Knowledge c.) Liking d.) Preference e.) Conviction f.) Actual purchase 2.) Means- End Theory 3.) Leverage points 4.) Taglines 5.) Verbal & visual images Attitude Sequence: 1.) Cognitive Affective Conative Rational Sequence: 1.) Cognitive Affective Conative Affective Sequence: (help build stronger brand name) 1.) Affective Conative Cognitive Conative Sequence: 1.) Conative Cognitive Affective
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