INTRODUCTION TO

MARK 201 INTRODUCTION TO MARKETING CHAPTER 1 (CONCORDIA UNIVERSITY) COMPLETE COURSE EXAM TRIAL QUESTIONS AND ANSWERS SOLVED SOLUTION Exam N ame MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question. 1) All of the following are accurate descriptions of modern marketing, EXCEPT which one? 1) A) Selling and advertising are synonymous with marke...

MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question. 1) calls for meeting the present needs of consumers and businesses while also preserving or 1) enhancing the ability of future generations to meet their needs. A) Innovation B) The sustainable marketing concept C) The strategic planning concept D) Consumerism E) Environmentalism 2) All of the following are concepts that define the needs of consumers and/or businesses EXCEPT? 2) A) S...

MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question. 1) You are directed to study the actors close to the company that affect its ability to serve its 1) customers- departments within the company, suppliers, marketing intermediaries, customer markets, competitors, and publics. What are you studying? A) the marketing environment B) the microenvironment C) the demographic environment D) the global environment E) the macroenvironment 2) Wh...