Consumer psychology - Study guides, Class notes & Summaries

All the relevant articles and lectures for the exam. Also includes print screens from the slides/lectures. So, also all the articles are summarized!

Neuromarketing all notes

UPDATE 2: I uploaded the new version that includes the 3 missing articles! So now it should contain all required literature for the exam. Good luck with studying! UPDATE: I just noticed that there were 3 articles added to the literature list recently. I have not noticed this change, and therefore these articles are not currently included in this summary. I am now working on adding those articles to this summary, and will update the document when that is finished. This is a comprehensive su...

This is an extensive summary of the subject Consumer Psychology and Emerging Technologies at Erasmus University RSM. It includes all notes from class and examples and the summaries from the papers that were dealt with. I got a 9 with this summary.

This is a summary for Marketing Communication, part of the Masters program of Persuasive Communication at the UvA. All literature for part B is summarized including all the articles. Literature - Belch, G. E., & Belch M. A. (2021/2022). Chapter 4: Perspectives on consumer behavior. - Kahneman, D. (2003). A perspective on judgment and choice: Mapping bounded ra- tionality. American Psychologist, 58(9), 697–720. - The Behavioral Architects. (n.d.). Framing: expanding the framing toolbox. ...

Includes all lectures and a summary of all articles discussed in the course The Psychology of Economic Behaviour 2024. Is part of the Master Psychology: Economic and Consumer Psychology. Extensive summary! Includes everything for exam!

Literature - Consumer Psychology Literature - Consumer Psychology Literature - Consumer Psychology

Lectures of Economic and Consumer Psychology

Literature - Consumer Psychology Literature - Consumer Psychology Literature - Consumer Psychology

Summary of consumer behaviour