Imc strategy - Study guides, Class notes & Summaries

MARK 3000 test 3 UGA (McManus) Questions and Answers | Latest Update | 2024/2025 | 100% Pass What is a marketing funnel’s main function? To guide potential customers through different stages until they make a purchase. How does a company use customer journey mapping? To visualize and enhance the customer experience across all touchpoints. What does a unique value proposition (UVP) do? It highlights what makes a product or service uniquely beneficial to customers. What is ...

COM2602 Assignment 1 (COMPLETE ANSWERS) Semester 2 2023 100% TRUSTED workings, explanations and solutions. For assistance call or whatsapp us on +25477 954 0132 . QUESTION 1 COMMUNICATION IN THE ORGANISATION 1.1 You are a manager at Ngwanango Communications, an organisational communications teaching and training firm based in Pretoria. You are tasked with introducing the Organisational Communication chapter to first year student, giving an overview of what organisational communication is, and i...

COM2602 Assignment 1 Semester 2 - 2023 QUESTION 1 COMMUNICATION IN THE ORGANISATION 1.1You are a manager at Ngwanango Communications, an organisational communications teaching and training firm based in Pretoria. You are tasked with introducing the Organisational Communication chapter to first year student, giving an overview of what organisational communication is, and its constituent fields. While preparing your presentation slides name and discuss each of the five fields and prov...

Promotional Mix - correct answer -1) advertising 2) public relations 3) sales promotions 4) personal selling 5) social media promotion - correct answer -Communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence an opinion or elicit a response promotional strategy - correct answer -a plan for the optimal use of the elements of promotion to elicit a particular response; main goal is to convince buyers that the products offer compe...

digital marketing - marketing activities that use electronic devices or the internet to connect with customers marketing concept - a philosophy that companies should understand needs of customers and make decisions to satisfy those needs search engine marketing (SEM) - internet-based marketing associated with the researching, submitting, and positioning of a website within search engines to achieve maximum visibility search engine optimization (SEO) - process of increasing the quality a...

WGU C201 Chapter 13Promotion - correct answer The function of informing, persuading, and influencing a purchase decision. Integrated Marketing Communications (IMC) - correct answer The coordination of all promotional activities—media advertising, direct mail, personal selling, sales promotion, and public relations—to produce a unified, customer-focused promotional strategy. Promotional mix - correct answer Combination of personal and nonpersonal selling components designed to m...

MKT 415 Marketing Strategy Verified A+ A marketing strategy involves 3 Cs, what are they? ️Consumer, Company, Competition What two aspects of a consumer do advertisers attempt to change? ️Perceptions and Preferences What does the majority of marketing communications focus on? ️Changing the consumer's perceptions Which of the 4 Ps is the most important during the execution of the marketing strategy? ️Promotion The tools of marketing communications include: ️Advertising (mas...

MNM2607 - PUBLIC RELATIONS EXAM QUESTIONS AND ANSWERS Interactive communication - Answer- is an exchange of ideas where both participants, whether human, machine or art form, are active and can have an effect on one another Interactive marketing communication - Answer- refers to the evolving trend in marketing whereby marketing has moved from a transaction-based effort to a conversation Brand equity - Answer- is a phrase used in the marketing industry which describes the value of having a...

Omnichannel Providing customers with a unified experience across customer channels, which may include online, mobile, catalog, phone, and retail. Pricing, recommendations, and incentives should reflect a data-driven, accurate, single view of the customer. credibility the quality of being trusted and believed in 4 P's of Marketing Product, Price, Place, Promotion 4 P's: Product What is it that you are selling to customers. It's important to understand the life cycle of a product. 4 P's: P...

Purdue MGMT 323 Exam 3 Ch. 15-18 100% Pass Marketing Channel Management refers to a set of approaches and techniques firms employ to efficiently and effectively integrate their suppliers Supply Chain Management Another term for Marketing Channel Management Wholesalers firms that buy products from manufacturers and resell them to retailers; retailers sell products directly to consumers Virtual Marketing Program promotional strategy that encourages people to pass along a marketing message to ot...