Cpca exam 2024 - Study guides, Class notes & Summaries

CPCA Prep: Extras from Mini-Exam Prep Questions & Answers 2023/2024 Which of the following is a "concentrated" market coverage? - ANSWER-Operate in one or only a few segments of the larger market, following a niche stratgey with one brand Which of the following analyses can be used to identify assortment opportunities within a category? - ANSWER-ALL are correct: - Fair share analysis - Consumer decision tree analysis - Market gap Anlaysis - SKU Productivity The average promoted...

CPCA Exam- Basic industry knowledge Questions & Answers 2023/2024 • When looking at channel dynamics which one of these statements best describes the grocery channel? - ANSWER-Grocery stores have higher operating expenses creating higher overhead resulting in tighter margins and higher prices • Which of the following best describes why channel blurring is occurring in our industry? - ANSWER-All of the above: increasing growth of alternative store formats, increased competition for co...

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