Influencer marketing Study guides, Class notes & Summaries
Looking for the best study guides, study notes and summaries about Influencer marketing? On this page you'll find 248 study documents about Influencer marketing.
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![COM4808 ASSIGNMENT 4 EXAM PORTFOLIO (ANSWER SOLUTIONS)](/docpics/4157303/659958f635b27_4157303_121_171.jpeg)
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COM4808 ASSIGNMENT 4 EXAM PORTFOLIO (ANSWER SOLUTIONS)
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COM4808 ASSIGNMENT 4 EXAM PORTFOLIO (ANSWER SOLUTIONS) 
 
Assignment 04 (EXAMINATION PORTFOLIO) 
ASSIGNMENT 04 – EXAMINATION PORTFOLIO 
o No extensions of the due date will be granted as this is an examination 
portfolio. 
o The submission of the examination portfolio is compulsory. 
o The following assignment is your examination portfolio. 
To ensure that a brand is built in a consistent manner in the new marketing era, the 
elements of the IMC mix should be implemented to guarantee consist...
![*NEW*Unit 28: Branding, P1,P2,P3,M1,M2,D1,D2,D3 - (Whole Assignment) - DISTINCTION*Graded](/docpics/4152960/6598737b35156_4152960_121_171.jpeg)
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*NEW*Unit 28: Branding, P1,P2,P3,M1,M2,D1,D2,D3 - (Whole Assignment) - DISTINCTION*Graded
- Essay • 70 pages • 2024
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Learning aim A: Investigate the role of branding in a selected business 
Learners will understand the principles of branding, the value of a brand and the benefits and 
drawbacks of branding to a business. 
A1 Principles of branding 
• Product: good or service. 
• Branding: the elements that define the image, ethos and tone of a business and its 
products. 
• Brand: a characteristic name, symbol or shape that distinguishes a product from that of 
another supplier. 
• Brand portfolio: a c...
![WGU Digital Marketing Science - D378 Exam Guide Questions and Answers 2024](/docpics/4422837/65c08b3f8d2ba_4422837_121_171.jpeg)
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WGU Digital Marketing Science - D378 Exam Guide Questions and Answers 2024
- Exam (elaborations) • 18 pages • 2024
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Steps in Consideration (Buyers Journey) - Search, Email, Social Media Ads, Paid Content, Blogs, Video 
 
Steps in Purchase (Buyers Journey) - App Purchase, Store Purchase, Online Purchase 
 
Steps in Advocacy (Buyers Journey) - Forums, Social Media Mentions, Surveys, Reviews, Testimonials 
 
Steps in Loyalty (Buyers Journey) - Customer Support, Rewards Program, Newsletter/Blog Subsciber 
 
Steps in Awareness(Buyers Journey) - PR, Outdoor Ads, Print Ads, Online Ads, Radio/TV, Word of Mouth 
 
Mar...
![DMI Pro Exam ALL ANSWERS 100% CORRECT SPRING FALL-2023/24 EDITION GUARANTEED GRADE A+](/docpics/2750892/6462140c597ef_2750892_121_171.jpeg)
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DMI Pro Exam ALL ANSWERS 100% CORRECT SPRING FALL-2023/24 EDITION GUARANTEED GRADE A+
- Exam (elaborations) • 7 pages • 2023
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Inbound Marketing 
Pull Strategy, closely aligned with digital marketing, attracts leads by providing helpful content 
Outbound Marketing 
Associated with traditional and digital marketing, uses volume and repetition to spread word of existence, push strategy 
Owned Media Example 
Blog, Website, Social Media Account, 
Paid Media Example 
Display Ads, Social Media, Retargeting 
Earned Media Example 
Word of mouth promotion, reviews, and mentions 
Direct Marketing 
Mailings and brochures, flyers, ...
![Digital Marketing Summary, Article Summaries and EXAM QUESTIONS WITH ANSWERS](/docpics/5447597/665441e54126b_5447597_121_171.jpeg)
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Digital Marketing Summary, Article Summaries and EXAM QUESTIONS WITH ANSWERS
- Summary • 104 pages • 2024 Popular
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This is an extensive summary of Digital Marketing with extra notes to help you understand it better, exam questions with answers and summaries with PERUSALL questions and answers of the articles. Good luck! ;)
![Test Bank for Advertising and Integrated Brand Promotion, 8th Edition, Thomas O’Guinn, Chris Allen, Angeline Close Scheinbaum Richard J. Semenik. All 18 Chapters](/docpics/5518522/665d9c1e1d44a_5518522_121_171.jpeg)
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Test Bank for Advertising and Integrated Brand Promotion, 8th Edition, Thomas O’Guinn, Chris Allen, Angeline Close Scheinbaum Richard J. Semenik. All 18 Chapters
- Exam (elaborations) • 426 pages • 2024
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Test Bank for Advertising and Integrated Brand Promotion, 8th Edition, Thomas O’Guinn, Chris Allen, Angeline Close Scheinbaum Richard J. Semenik. All 18 Chapters. Part I: ADVERTISING AND INTEGRATED BRAND PROMOTION IN BUSINESS AND SOCIETY.1. The World of Advertising and IBP.2. The Structure of the Advertising Industry: Advertisers, Advertising Agencies, and Support Organizations.3. The History of Advertising and Brand Promotion.4. Social, Ethical, and Regulatory Aspects of Advertising and Promo...
![Test Bank for Advertising and Integrated Brand Promotion, 8th Edition by Thomas O’Guinn, Chris Allen, Angeline Close Scheinbaum Richard J. Semenik. All 18 Chapters](/docpics/5607901/6667ff1a6f453_5607901_121_171.jpeg)
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Test Bank for Advertising and Integrated Brand Promotion, 8th Edition by Thomas O’Guinn, Chris Allen, Angeline Close Scheinbaum Richard J. Semenik. All 18 Chapters
- Exam (elaborations) • 426 pages • 2024
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Test Bank for Advertising and Integrated Brand Promotion, 8th Edition, Thomas O’Guinn, Chris Allen, Angeline Close Scheinbaum Richard J. Semenik. All 18 Chapters. Part I: ADVERTISING AND INTEGRATED BRAND PROMOTION IN BUSINESS AND SOCIETY.1. The World of Advertising and IBP.2. The Structure of the Advertising Industry: Advertisers, Advertising Agencies, and Support Organizations.3. The History of Advertising and Brand Promotion.4. Social, Ethical, and Regulatory Aspects of Advertising and Promo...
![HubSpot Marketing Certification_ For the 2022 assessment exam!](/docpics/63c440902c2c1_2260249.jpg)
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HubSpot Marketing Certification_ For the 2022 assessment exam!
- Other • 7 pages • 2023
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HubSpot Marketing Certification_ For the 2022 assessment exam! 
 
Why is social media an important part of inbound marketing? 
Social media helps you reach millions of people in distant countries. 
Users have the best customer service experiences in social media. 
Social media is a one-to-one medium you can use to market in a direct, human way. 
Social media has better advertising options than traditional media. 
 
When you dig deeper into the development of your buyer persona, what type of inf...
![HubSpot Inbound Marketing Certification Test (Latest 2024/ 2025 Update) Questions and Verified Answers| Score 100%](/docpics/4784663/65f98640d7e25_4784663_121_171.jpeg)
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HubSpot Inbound Marketing Certification Test (Latest 2024/ 2025 Update) Questions and Verified Answers| Score 100%
- Exam (elaborations) • 29 pages • 2024
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HubSpot Inbound Marketing Certification Test (Latest 2024/ 2025 Update) Questions and Verified Answers| Score 100% 
 
Q: What is social monitoring? 
 
Having conversations with individuals talking about your industry, brand, products, and services 
Actively looking for mentions and conversations that pertain to your brand, products, hashtags, and more 
Tracking, analyzing, and responding to conversations across the internet 
Participating in art, music, and government 
 
 
Answer: 
Actively loo...
![Research Proposal Academic Competences Marketing](/docpics/4202770/65a061a99b515_4202770_121_171.jpeg)
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Research Proposal Academic Competences Marketing
- Essay • 15 pages • 2024
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This research proposal has been written for the course Academic Competences Marketing in which the subject was social/digital marketing. The proposal has a focus on the difference in using a micro influencer marketing strategy vs using a macro influencer on the brand attitudes with several moderators affecting this main-effect between the Independent Variable and Dependent Variable.
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