Mktg1030 - Study guides, Class notes & Summaries

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KRAFT FOODS CASE STUDY MKTG1030
  • KRAFT FOODS CASE STUDY MKTG1030

  • Case • 10 pages • 2023
  • Kraft Foods Canada case study to market their famous slice cheese to new customer segment (Canadian millennium moms) while retaining their current customers. Document includes: Executive summary, problem statement, S.W.O.T analysis, implications, alternatives & evaluations & recommendations, implementation & justification.
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