Trader joe’s footprint - Study guides, Class notes & Summaries

Over the past thirty years of operation, the company has continued to expand throughout the country. Today, Trader Joe’s footprint is spread all over 460 locations with more than 38,000 employees. This success is attributable to three significant comparative advantages to the company’s competition; consumer awareness, floor space efficiency, and employee loyalty. As noted in the case study, technology has accelerated the retail market changes over the last decade. This has led to entry into...

Case Introduction Over the past thirty years of operation, the company has continued to expand throughout the country. Today, Trader Joe’s footprint is spread all over 460 locations with more than 38,000 employees. This success is attributable to three significant comparative advantages to the company’s competition; consumer awareness, floor space efficiency, and employee loyalty. As noted in the case study, technology has accelerated the retail market changes over the last decade. This ha...