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Promoting Health Education

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P1. Explain three different approaches to health education. The Approaches I used: Social marketing, Tow-Way Communication, Community Development Approach I also included the The Role of Health Educators The rest of the unit is available to purchase individually or as a bundle. Please...

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Uploaded on April 11, 2021
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Written in 2017/2018
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health
social care
health and social care
unit 20
year 2
p1 unit 20
unit 20 health and social care
year 2 health and social care
assignment

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1. Other - Promoting health education
2. Other - Unit 20: principles of health education
3. Other - Small-scale health education campaign: design, resource and implementation
4. Other - Own small-scale health education campaign: evaluation
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Hannah McIntosh-Brent
Unit 20: P1

Promoting Health Education

P1: Different approaches to health education

Social Marketing

Social marketing is the promotion of socially beneficial ideas and causes rather than
commercial products and services. Marketing (and social marketing), involves the
thoughts of product planning,pricing, communication, distribution and marketing
research. These points are used to design campaigns to attract specific groups of the
population, this is similar to what commercial businesses do when attempting to
advertise a product to sell.

● Product: the physical product and what it represents
This doesn’t always mean a physical product. When it comes to social marketing
the product being presented to the public is socially desirable goals. Such as
behavioral,attitudinal,idea change to new habits or norms and values through
learning.

Price: the value of the product
The “price” represent what the “buyer” must accept in order to acquire the
jjjjjjjjjjjjj “product”

● Place: where the product is available
This is useful for providing sufficient distribution and response channels. It also
helps arrange for accessible outlets which allows permission to motivate the act.

● Promotion: sales, advertising and personal selling and publicity
A key part of marketing is that consumer demands are responded to during
promotion and product advertising. Persuasive strategy is used to make the
product well known and desirable.

Advantages Disadvantages

Helpful in spreading awareness and Produces resistance if disagreed with
interest it. People may try to rebel against it as
the iseas/habits are deeply planted

Often offers long term benefits of the Only suitable in the right

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