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Fish and Chip Shop Case Study Business decision making
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Fish and Chip Shop Case Study Business decision making
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Veena Assignment 7.2Fish and Chip Shop Case Study
Proposal:
My idea is to introduce home deliveries like other businesses such as takeaways. We live in
a small town which is surrounded by villages, farms, and small estates in the South of Wales.
The nearest major town, which is 12 miles away are most likely to order from our shop.
However, it would be hard for them to come to our local shop and takeaway food because
of the logistics such as time and distance. This will also cost them fuel money since they will
be coming here and going back to their houses. Factors like these will affect the
effectiveness of our new strategy.
If we introduce home deliveries, more people would most likely order home deliveries then
waste their time and money on coming here. This will allow us to expand our business and
hopefully have a greater profit on the long run.
For this to happen, the use of business models will make it easier for us to understand the
potential of this idea as well as the future of the business. Two of the business models I have
in mind that will do that are the Ansoff Matrix model and the 5cs model.
What is Ansoff Matrix?
The Ansoff Matrix is a business model which allows organisations to make better decisions
about the different opportunities for market growth in the industry. Different businesses
will most likely use this if they want to introduce a new strategy, idea or new products. In
our case, introducing home deliveries will fall under these aspects and will allow us to
predict the future of this strategy.
Since we will be delivering to a new set of people which is not in our area, our new strategy
will be under market development. Using the category above, you can tell that we are
introducing our existing products to new markets.
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