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Exploring Business Assignment 1
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Unit 1: Exploring BusinessFEATURES
CONTRIBUTING
TO THE
SUCCESS OF
TWO
CONTRASTING
BUSINESSES
Leilani Gabrielle Courtney
University College Birmingham
,Leilani Gabrielle
Exploring Business: Assignment 1
Table of Contents
Section 1: Introduction to Businesses............................................................................................................ 3
Section 2: Features of the Business................................................................................................................ 4
Ownership and Liability.......................................................................................................................................4
Introduction....................................................................................................................................................4
JD Sports and Fashion.....................................................................................................................................5
UNICEF............................................................................................................................................................6
Purpose of The Businesses...................................................................................................................................7
Introduction....................................................................................................................................................7
JD Sports and Fashion.....................................................................................................................................7
UNICEF............................................................................................................................................................7
Sectors the Business Operate In..........................................................................................................................8
Introduction....................................................................................................................................................8
JD Sports and Fashion.....................................................................................................................................8
UNICEF............................................................................................................................................................8
Scope of the Business...........................................................................................................................................9
Introduction....................................................................................................................................................9
JD Sports and Fashion.....................................................................................................................................9
UNICEF............................................................................................................................................................9
Size of the Business..............................................................................................................................................9
Introduction....................................................................................................................................................9
JD Sports and Fashion...................................................................................................................................10
UNICEF..........................................................................................................................................................10
Reasons for Success...........................................................................................................................................10
Introduction..................................................................................................................................................10
JD Sports and Fashion...................................................................................................................................10
UNICEF..........................................................................................................................................................11
Section 2: Stakeholder and Their Influence.................................................................................................. 11
Introduction.......................................................................................................................................................12
JD Sports and Fashion........................................................................................................................................12
Shareholders.................................................................................................................................................13
Pressure/Interest Groups.............................................................................................................................13
Customer.......................................................................................................................................................14
UNICEF...............................................................................................................................................................14
Customers.....................................................................................................................................................14
Board of Directors.........................................................................................................................................15
How Businesses Communicate/Engage with Their Stakeholders......................................................................15
JD Sports and Fashion........................................................................................................................................15
Communicating with Customers..................................................................................................................16
Communicating with Pressure/Interest Groups...........................................................................................16
UNICEF...............................................................................................................................................................16
Communicating with Donors........................................................................................................................16
Communicating with Employees/Volunteers...............................................................................................17
Section 3: Organisational Structure, Functional Areas & Aims/Objectives....................................................17
October 23, 2020
1
,Leilani Gabrielle
Exploring Business: Assignment 1
Organisational Structure............................................................................................................................. 17
Introduction.......................................................................................................................................................17
Hierarchical Structure...................................................................................................................................17
Flat Structure................................................................................................................................................18
Matrix Structure............................................................................................................................................18
Holocratic Structure......................................................................................................................................19
JD Sports and Fashion...................................................................................................................................19
UNICEF..........................................................................................................................................................20
Functional Areas......................................................................................................................................... 21
Introduction.......................................................................................................................................................21
JD Sports and Fashion........................................................................................................................................22
Research and Development..........................................................................................................................22
Marketing......................................................................................................................................................22
Customer Services........................................................................................................................................22
Human Resources.........................................................................................................................................23
UNICEF..........................................................................................................................................................23
Finance..........................................................................................................................................................23
Human Resources.........................................................................................................................................23
Marketing......................................................................................................................................................23
Research and Development..........................................................................................................................24
Aims and Objectives...........................................................................................................................................24
Introduction..................................................................................................................................................24
UNICEF..........................................................................................................................................................25
Section 4: The Success of the Business......................................................................................................... 27
Introduction.......................................................................................................................................................27
JD Sports and Fashion........................................................................................................................................28
UNICEF...............................................................................................................................................................28
References.................................................................................................................................................. 29
October 23, 2020
2
, Leilani Gabrielle
Exploring Business: Assignment 1
Section 1: Introduction to Businesses
In this assignment, I will be looking at two contrasting businesses, one which aims to make a
profit and the other not-for-profit and how they are both successful. I will be looking at the
different types of ownership of the business and how they differ, how the stakeholders
influence the contrasting businesses, the structure of the businesses and the reasons for
their success.
One of the businesses I will be investigating is JD Sports and Fashion PLC. JD Sports is a
British sport, fashion and footwear retailer based in Bury, Manchester. JD was founded by
John Wardle and David Mankin. Both John and David opened up their first store in 1981, in
Bury; two years later they expanded to a shopping centre in Greater Manchester. Now JD
Sports operates in various countries across the world, mainly in Europe and Asia with a
handful of stores in the US. JD has a total of 696 stores worldwide. JD Sports and Fashion
appeals to all demographics with their sporty but stylish clothes and accessories along with
the high end but affordable footwear.
The other business I will be investigating is the United Nations Children’s Fund, known as
UNICEF. UNICEF is an international charity based in New York City, created to help and
support children that live in the third world or underdeveloped countries, providing
humanitarian support to those that need it the most. UNICEF was founded in December
1946 in New York City. UNICEF claims to be the ‘world’s largest supplier of emergency
lifesaving food for children’ working tirelessly to end brutal violence against children.
UNICEF provides life-saving vaccines, education and health care to thousands of
communities in need.
In the next section, I will be looking at features of each contrasting business, looking at their
ownership, liability, scope, size and other significant features.
October 23, 2020
3
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