Essay
Unit 9: Creative Product Promotion - P5
- Institution
- PEARSON (PEARSON)
P5 design a promotional campaign for a given product/ service to meet the needs of a campaign/creative brief.
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Trusted brands - we only use leading carAtlantic
suppliers to ensure you're in safe hands. EARN MILES
Earn 2 miles for every £1 spent on any car hire
purchase. In order to earn miles, one must be a
GLIDE &
part of the Flying Club Miles.
You'll also enjoy exclusive benefits and rewards,
like one free additional driver when booking car
WHY RIDE hire in the USA & Canada.
CHOOSE HOW TO BOOK?
GLIDE AND
RIDE?
This is a great and easy way to
journey.
The car is available at your
service to take you to your
desired destinations with no Booking is available online at
trouble. You are provided with www.travelplus.virginatlantic.com
the freedom to go wherever you
like whenever you want. Select the option Flight + Car. Enter your flight
details and information such as departure and
BENEFITS OF GLIDE & arrival location, date and amount of
RIDE passengers.
No amendment or
cancellation fees THE BEST WAY TO
Exclusive Benefits when
booking through TRAVEL AND REACH
Travelplus
Earn Flying Club miles YOUR DESTINATION
,From there, continue to select car hire. From Your miles will be added to your account within
there, you select the car which you prefer and seven to ten (7-10) working days of returning
suit your requirements. home.
, WEE
K May
TYPE OF PROMOTION | DESCRIPTION | HOW IT ADDRESSES AIDA BUDGET ALLOCATED
1 Direct Mail Advertising | Letters (250,000) £95,000 + (VAT 25%) £23750
Designing £250
£119,000
These letters will include information about Virgin Atlantic Glide & Ride
This method of advertisement will start off the campaign by bringing awareness to the audience about the
updates and offers that will be provided. Customer Recognition is the aim of the letters in this campaign.
2 Outdoor Advertising
1 Large Billboards (London) (96 sheets) | 2 Standard Billboard (London) (48 sheets) £1453+£1084
Bus Shelter (x50) £13250
Designing + Weekly Cost £800+ £160
£16747
These billboards aim to create a graphical vision of Glide & Ride
This method of advertising will help the customers be able to understand what the plan is with this
campaign on a more graphical and visual level the provision of illustrations. Customers will become
interested as they learn more about the service.
3 Television Advertising | ITV Network Limited (Peak Time Slot) | :30 secs advertisement £30,000
In House + Outsourcing Designing and Production £250,000
£280,000
Television advertising combines a variety of different elements such as audio, video, graphics etc. This
video advert will portray what happens when someone books Glide & Ride package and allows the
audience to have a more realistic feeling. This adds a little push and creates the desire to purchase the
service being offered.
4 Social Media/Internet
Facebook (624K Followers) £1250
Social Media advertisement will just be a smaller internet vision of the billboard ad and television that will £1250
help inform people about these new offers. By this time, customers should be convinced to purchase the
service and will not take action. This promotion is just to continue to provide awareness and idea of the
service within the minds of the customers.
Total £416,997
Cost
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