Case
Investigate Apps
- Institution
- PEARSON (PEARSON)
Two apps talked about.
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DiscordDiscord’s Audience
Discord’s intended audience is teenagers and young adults. The implementation is affected by the
audience because they need to add features into their application that appeal to them. In Discord’s
case, I could be sending emojis to each other. The design is affected by the audience because they
need to make it look modern. Discord use simple colours for their interface which reduces the
complexity to ensure users can navigate with ease.
Discord’s Purpose
Discord’s purpose is to allow teenagers and young adults to communicate with each other. The
implementation is affected by the purpose because they need to make sure the servers don’t go
down so users can communicate with their friends. If this does happen, people might be put off
using the app as they don’t feel it’s reliable enough to trust it. The design is affected by the purpose
because users need to navigate the application easily, so they know who’s messaged them and when
they were messaged.
MyFitnessPal
MyFitnessPal’s Audience
MyFitnessPal’s intended audience is for anyone who want to lose weight or become healthier. The
implementation is affected by the audience because they need to quickly go onto the app to update
what they’ve eaten today. The design is affected by the audience because users must navigate the
app to view how their weight has changed over time. This is done with a graph that is updated
whenever a new record is added.
MyFitnessPal’s Purpose
MyFitnessPal’s purpose is to help people log what they’re eating. The implementation is affected by
the purpose because they need users to find food items easily, so they can sustainably keep a record
of what they eat without it becoming a chore. The design is affected by the purpose because
information, relating to the user’s health, needs to be shown to them in a format they can
understand. Also, they need to be able to use the information as if they’re given every bit of
information about them, they would become overloaded and not know what to do with it.
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