Task 1: Presentation
Produce a set of power point slides that explains (P5) the positive and negative images
portrayed by the media about the public services. Include an explanation on how these
impact public perceptions.
Task 2: Report
As a separate conclusion to your presentation analyse (M3) and evaluate (D2) how positive
and negative images affect public perceptions of the public services.
In this assignment task, I will be explaining and analysing about how the positive and negative
images affect the Public Services perception of the Public Services. I will also be evaluating the
Police Service in how they are portrayed through the media in both positive and negative
events.
To begin with, the Public Services are portrayed in lots of different ways through the media.
They can either be fictional or real news, fictional as in the creator creating a storyline that is
like in real life of Public Services examples include TV series such as Line of Duty or Casualty.
Also, real news as in the public service employees doing their day to day duties and getting
reported on the media. Lots of newspapers report some of different crimes every day, a study
found out that The Sun Newspaper reports about 30.4% of crime news compared to The
Guardian of 5.1% of crime news.
Negative images of the Public Services
Starting of as how the public services are portrayed negatively, the following points I will list
and explain in detail:
Brutality – This is treating the situation in a
harsh and cruel way. The media shows us
different incidents of the public services
where they are portraying as they are using
excessive force. There have been lots of
incidents in the past where especially the
Police Service have been brutal to the public,
a recent example from last year in August is
about the Met Police using force
disproportionately against black people in
London.
Corruption – This is about being dishonest by those who are in power. I guarantee you when
the media sees any type of corruption, they will expose all of it. There is a very small chance
that the news won’t get exposed. The most popular public service that is dealing with
corruption a lot of the time is the Police Service. The media reports the incidents of the Police
, service dealing with corruption, police corruption is a specific form of misconduct that is used
to get financial benefits. Also, it can include personal gain and career advancement for Police
officers.
Corruption is much more than a moral issue. It undermines public services and democracy.
When citizens have to pay bribes to get healthcare or fair policing, or contracts are awarded to
those who pay bribes, it threatens society as a whole. Corruption wastes public money by
diverting it into the hands of corrupt politicians, businesses and their agents. Its pervert’s public
policy decisions, by buying decisions which suit the interests of the rich and powerful elite. It
steals wealth from countries and places it in tax havens for the benefit of corrupt individuals.
One set of problems concerns the extent to which individual public employees demand bribes
from the public to provide the service they are entitled to. This undermines public services. It
needs to be eradicated by implementing employment practices, including pay, which minimise
the temptations to corruption and maximise the incentives to ethical behaviour.
The bigger problems concern the corrupt networks of senior officials, politicians, and domestic
and foreign businesses. Government contracts and privatisations are at the heart of these
systems. Policies which favour privatisation also create the conditions which are most
favourable to corruption.
Racism – Racism is high in the Public Services, especially when it is reported by the media, the
media always reports the Public services as being racist to different people but in all fairness, I
think that they are just doing their jobs. Form the murder of a black teenager in the name of
Stephen Lawrence, the Police have been accused of institutional racism. After that incident,
there have been many reports, deaths, incidents where the media portrays the Police service as
discriminating people with different ethnic backgrounds.
Racism has long been a charge levelled at the Public Services by the media, for example the
Brixton riots in the 80’, stopping and searching black youths in the 1990’sor the lack of
recruitment of ethnic minority officers. How ever it took the murder of Stephen Lawrence to
put the subject on the Political and media agenda.
Blind obedience – Nowadays the media can occasionally choose to portray the public services
as lacking discipline and judgement, if they are blindly obedient when following commands. An
example of blind obedience happened in the Hillsborough disaster when the West Midlands ran
their own inquiry into the handling of the Disaster by South Yorkshire Police, who orchestrated
a cover-up, forged documents and blamed innocent supporters for the tragedy, the
independent panel report found.