100% satisfaction guarantee Immediately available after payment Both online and in PDF No strings attached
logo-home
EVENT SPONSORSHIP, PUBLIC RELATIONS & CREATIVE BRIEFS £8.49
Add to cart

Lecture notes

EVENT SPONSORSHIP, PUBLIC RELATIONS & CREATIVE BRIEFS

 0 purchase

Define sponsors and sponsorships Understand the relationship btwn sponsor and event Identify the roles and responsibilities of sponsors Understand the purpose of PR in events Explain the purpose of a creative brief for their event, deliverable to a creative consultancy.

Preview 1 out of 3  pages

  • November 23, 2021
  • 3
  • 2021/2022
  • Lecture notes
  • Iain earle
  • All classes
All documents for this subject (11)
avatar-seller
angieouya
WEEK 6: EVENT SPONSORSHIP, PUBLIC RELATIONS & CREATIVE BRIEFS
- Define sponsors and sponsorships
- Understand the relationship btwn sponsor and event
- Identify the roles and responsibilities of sponsors
- Understand the purpose of PR in events
- Explain the purpose of a creative brief for their event, deliverable to a creative
consultancy.

EVENT SPONSORSHIP:
A high profile form of collaborative marketing between two organisations which usually
involves investment in return for access to exploitable commercial potential.
The provision of services by an organisation directly to an event, cause or activity in
exchange for a direct association to the event.
An exchange relationship involving payments from friend external organisations or persons
for specific benefits provided by the event.
Growth of corporate sponsorship for events following the Los Angeles Olympics.
Large businesses see events as opportunities to generate goodwill as part of the marketing
mix. Important opportunities to create relationship building via partners and clients.
Relates to; stakeholder management, strategic planning, organizational culture,risk
management, financial controls, marketing and communications, legal issues and branding.
The event must offer tangible benefits to sponsors with effective delivery programs.
Corporations receive hundreds of sponsorship applications each week. Only events with a
close fit to corporate objectives/goals which deliver benefits will be considered.
Managers should identify exactly what sponsors want from an event and what can be
delivered.
Needs may be different
Event organisers should treat sponsors as partners in the event.

SPONSORSHIP FIT:
Sponsor map
Shows how 3 key parts must work together
Our sponsor Fits with the audience.
Works with the event property.
To create this mix.
What services do these sponsors offer?
How do they fit the event profile?
What benefits would sponsors receive?
Why so many sponsors?

Sponsors Responsibilities:
To share values and create a lasting legacy.
Values backs up by strong business rationale.
Protect rights and values
Commit to sustainability

REWARDS: Financial support, Brand association, Access to resources, Marketing and
commercial opportunities, expertise

The benefits of buying summaries with Stuvia:

Guaranteed quality through customer reviews

Guaranteed quality through customer reviews

Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.

Quick and easy check-out

Quick and easy check-out

You can quickly pay through credit card for the summaries. There is no membership needed.

Focus on what matters

Focus on what matters

Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!

Frequently asked questions

What do I get when I buy this document?

You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.

Satisfaction guarantee: how does it work?

Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.

Who am I buying these notes from?

Stuvia is a marketplace, so you are not buying this document from us, but from seller angieouya. Stuvia facilitates payment to the seller.

Will I be stuck with a subscription?

No, you only buy these notes for £8.49. You're not tied to anything after your purchase.

Can Stuvia be trusted?

4.6 stars on Google & Trustpilot (+1000 reviews)

69411 documents were sold in the last 30 days

Founded in 2010, the go-to place to buy revision notes and other study material for 15 years now

Start selling
£8.49
  • (0)
Add to cart
Added