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BTEC Level 3 Unit 4 Business Communication (MERIT grade)
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Extensive and well-written research paper with a table of contents and sources linked. Every P and M criteria is thoroughly covered. MERIT grade.
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Assignment Front Sheet-QCFQualification Unit number and title
Pearson, BTEC, Level 3 (QCF) Unit 4-Business Communication
Learner name Assessor name
Sadia Mohd. Anwar Mr. Irshad Ahmed Alvi
Date issued Hand in deadline Submitted on
18-09-2018 23-10-2018
25-10-2018 06-11-2018
Assignment title An effective business communication
In this assessment you will have opportunities to provide evidence against the following criteria.
Indicate the page numbers where the evidence can be found.
Criteria To achieve the criteria the evidence must show that Task
Evidence
reference the learner is able to: no.
LO1
Understand different types of business information 1 Article
(P1,M1,D1)
CD,
LO2 Presentation,
(P2,P3, Be able to present business information effectively 2 Advert,
P4,D2) Leaflet(P2,P3)
Article (P4,D2)
Article (P5, P6,
LO3 Understand the issues and constraints in relation to the M2)
3
(P5,P6,M2) use of business information in organisations
Fact sheet(P5)
LO4 Know how to communicate business information using
4
(P7) appropriate methods Article
1
, Learner declaration
I certify that the work submitted for this assignment is my own. I have clearly referenced any sources
used in the work. I understand that false declaration is a form of malpractice.
Learner signature: Date:
Business Communication
2
,Contents
..................................................................................................................................................................... 9
3
, Introduction.................................................................................................................................................9
Types of Business Information.....................................................................................................................9
Verbal:.....................................................................................................................................................9
Written:.................................................................................................................................................10
On-screen:.............................................................................................................................................10
Multimedia:...........................................................................................................................................10
Web-based:...........................................................................................................................................11
Purpose of information..............................................................................................................................11
Updating Knowledge..............................................................................................................................11
Informing Future Developments............................................................................................................11
Strategic Direction.................................................................................................................................11
SWOT Analysis.......................................................................................................................................12
Offering Competitive Insight..................................................................................................................13
Communicating Sales Promotions.........................................................................................................13
Inviting Support for Activities................................................................................................................13
Sources of Information..............................................................................................................................13
Types of information:................................................................................................................................15
Verbal....................................................................................................................................................15
Advantages........................................................................................................................................15
Disadvantages...................................................................................................................................15
Written..................................................................................................................................................16
Advantages........................................................................................................................................16
Disadvantages...................................................................................................................................16
Onscreen................................................................................................................................................17
Advantages........................................................................................................................................17
Disadvantages...................................................................................................................................17
Multi-media...........................................................................................................................................17
Advantages........................................................................................................................................17
Disadvantages...................................................................................................................................17
Web-based.............................................................................................................................................18
Advantages........................................................................................................................................18
Disadvantages...................................................................................................................................18
Purpose of information:.............................................................................................................................18
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