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Challenges in Supply and Logistics for the UK Events Industry £79.49
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Challenges in Supply and Logistics for the UK Events Industry

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The following essay will highlight the different types of event industry suppliers and will identify some of the key skills Event Managers need to successfully work with these suppliers. Logistics in the Events Industry will be defined and some of the current logistical challenges in relation to re...

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  • May 4, 2022
  • 7
  • 2021/2022
  • Essay
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Challenges in Supply and Logistics for the UK Events Industry


The following essay will highlight the different types of event industry suppliers and
will identify some of the key skills Event Managers need to successfully work with these
suppliers. Logistics in the Events Industry will be defined and some of the current logistical
challenges in relation to resource availability. The study will look at the progress in
technologies, how they assist Event Managers and how they enhance an event consumer’s
experience. We are going to consider the legal requirements, risk assessment, and health and
safety responsibilities linked to the Event Manager’s role in relation to staging events. Effective
customer care, ethics, and protocol will be discussed.

There are many profit-making companies that exist to deliver products or services to
planned events (Lapsley and Rekers, 2017, cited in Getz and Page, 2020). Therefore, according
to Getz and Page (2020), every event should be looked at as a business with the purpose to
make a profit as a result of professional management. The key suppliers for events are event
management companies, production companies, catering companies, party planners and
professional event organizers, event promoters, exhibition and theatrical contractors, and
technical services and multimedia support (Shone and Parry, 2019). One of the best Event
Management companies in the United Kingdom is Beyond Certainty, which has been
organizing a diverse range of special events for over a decade (Table Art, 2022). They are being
described as very innovative and creative, and the events they hold are truly bespoke. Firebird
Events Ltd is a well-established production company, whose core services are conference and
award production, party and wedding services, team building, and family fun days (ibid.).
Shone and Parry (2019) underline the need for catering as one of the most important inputs of
an event’s planning process. Proper Food and Drink Company is a catering company that
provides a full range of services from three separate catering companies under one roof and has
achieved three-year CARG profit growth of 89%, which sent the company to the top spot of
fastest-growing caterers in the UK (Seymour, 2019). With more than 25 years of party planning
experience, Mirage Parties describes itself as creative, imaginative, extraordinary, coupled
with knowledge from concept to execution and excellent attention to detail (Mirage Parties,
2021). A very popular promotion tool in the UK currently is Skiddle, which is a ticketing
website helping promoters grow boutique offerings (Skiddle, 2022). A leader must be able to
anticipate the guests, staff, and stakeholders’ needs to be successful. To manage suppliers
effectively, an Event Manager must be able to manage supply chains, negotiate, plan



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